The expert opinion on tech’s latest frontier, from the perspective of the world’s biggest beverage
Pratik leads the development of Coca-Cola’s creative platforms that leverage AI technology to enhance the consumer experience. He has held several leadership roles across The Coca-Cola company, including Global Head of Creative Strategy and Integrated Content
Coca-Cola have been one of the earliest mainstream adopters of AI, with projects like their Masterpiece advert showcasing their intent and ability to take full advantage of the technology
