Sarah is lululemon’s most senior executive across Europe, the Middle East and Africa, leading the brand’s business growth and strategy
lululemon, the sports and activewear retailer, are notable for their ‘holistic guerrilla marketing’ and scientific R&D approach to creating new products
She’ll be joining a session on how iconic brands align themselves with culture, identity and specific personas, bringing the perspective of one of the top five sportswear brands worldwide
