Scott will be joining usin a session on E-ON’s evolving marketing and sports sponsorship strategy, with focus on the use of sport in the storytelling of crucial issues and how to identify and establish brand purpose.
Scott is currently Chief Marketing Officer for E.ON UK, leading the brand, marketing and sponsorship efforts to drive business growth.
E.ON UK is a British energy company and the largest supplier of energy and renewable electricity in the UK – and he’ll be taking our audience inside the brand as its marketing and sponsorship strategy evolves. He’s ideally placed to do so, having worked at E.ON for 13 years.
Scott will focus on the connections companies need to create with consumers to protect and improve their reputation through engaging storytelling and creative strategies. Scott’s role is a key one at E.ON, not least during a period of unprecedented cost of living challenges and working in a sector facing the highest levels of public, media and political scrutiny.