EXPLORE THE 2024 AGENDA

Wednesday 16 October 2024
10:10AM – 11:00AM

Welcome to Leaders Week: The Opening Keynote

Location marker Headline Stage
10:10AM – 11:00AM

Welcome to Leaders Week: The Opening Keynote

  • An in-depth conversation, to set the agenda, outline the trends and paint the big vision picture for sport 
  • Examining a challenged, disrupted industry and outlining the opportunities for growth 
  • Where global sport is heading – and who pays for it 

What you’ll learn: The direction of travel for global sport heading into 2025 and beyond. 

Headline Stage
10:35 AM – 11:10 AM

Winning Fast and Slow – With Rory Sutherland

Ogilvy

Location marker Creative Stage
10:35 AM – 11:10 AM

Winning Fast and Slow – With Rory Sutherland

  • What behavioural science can teach the world 
  • Why price isn’t a number, it’s a feeling 
  • The opposite to a good idea can be another good idea 

 

What you’ll learn: How to think creatively and discover the unseen opportunities at your organisation with insights from the czar of consumer behaviour. 

Ogilvy

Creative Stage
10:40 AM – 11:10 AM

Unlocking Next-Level Revenues: How Technology and Data Collection Can Transform Ticketing and Hospitality

Presented by Fevo 

Location marker Tech and Innovation Stage
10:40 AM – 11:10 AM

Unlocking Next-Level Revenues: How Technology and Data Collection Can Transform Ticketing and Hospitality

Presented by Fevo 

  • Adopting a fresh sales approach for a new fan demographic 
  • How achieving greater functionality can help transform a ticket into an experience 
  • Why online shopping and direct fan connections are the next priority item for teams and leagues 

 

What you’ll learn: How to add value for fans and build revenue streams through a sophisticated online ticketing function. 

Tech and Innovation Stage
11:10 AM – 12:10 PM

The Investment Hour: Nothing Ventured, Nothing Gained

Presented by Proskauer

The Raine Group

Bay FC

Sixth Street

Proskauer

Location marker Headline Stage
11:10 AM – 12:10 PM

The Investment Hour: Nothing Ventured, Nothing Gained

Presented by Proskauer

  • In-depth insight into the relationship between private equity and sport, drawing from the expertise of major players The Raine Group & Sixth Street 
  • How investors and investees work together in a sporting context, with examples from NWSL’s newest franchise Bay FC 
  • What makes a good (and bad) investment in the industry, and where sports differs from other sectors 

What you’ll learn: How and why private equity firms are exploring the world of sport, and what they’re looking for in terms of assets and value.  

  

The Raine Group

Bay FC

Sixth Street

Proskauer

Headline Stage
11:30 AM – 12:00 PM

How to Put People Back in Front of the TV

Gladiator

Lifted Entertainment

ITV

Location marker Creative Stage
11:30 AM – 12:00 PM

How to Put People Back in Front of the TV

  • The efforts from television to bring back ‘water cooler’ moments – and the lessons for sport 
  • Capitalising on nostalgia to create shows that can bring families together, and what that creative process looks like  
  • Keeping concepts fresh and engaging when shows have been running for multiple seasons, while ensuring they don’t lose their signature flavour  

 

What you’ll learn: How to package and deliver your content in a way that will become appointment viewing for fans. 

Gladiator

Lifted Entertainment

ITV

Creative Stage
11:40 AM – 12:10 PM

From Front Office to Field: Structuring, Connecting and Optimising Your Team

Presented by Teamworks 

Teamworks

Brentford FC

Location marker Tech and Innovation Stage
11:40 AM – 12:10 PM

From Front Office to Field: Structuring, Connecting and Optimising Your Team

Presented by Teamworks 

  • How to integrate products, platforms and people, as organisations become more complex 
  • Building a truly interconnected team: business meets performance 
  • Live operational challenges: how integrated is your organisation? 

 

What you’ll learn: Best practice for effective, clear and reliable in-house communication, to help ensure your organisation is connected and working smartly. 

Teamworks

Brentford FC

Tech and Innovation Stage
12:20 PM – 13:00 PM

Wicket Smart: Unpacking the Business of Global Cricket

Deloitte

Location marker Headline Stage
12:20 PM – 13:00 PM

Wicket Smart: Unpacking the Business of Global Cricket

  • Assessing the key priorities of both global and regional cricket, from major events to new sources of interest 
  • Retracing The Hundred’s roadmap: business model, competition structure, and the conditions leading to the sale of teams 
  • Ambition, expansion and inclusion – the markets to watch as cricket’s power players plan their next move 

What you’ll learn: How global cricketing bodies are operating within the context of the sport’s continued growth, and what the implications are for fans, brands and investors. 

Deloitte

Headline Stage
12:30 PM – 13:00 PM

Virtual Advertising: Transformative Technology, Real Revenues

 Presented by TGI Sport

Location marker Tech and Innovation Stage
12:30 PM – 13:00 PM

Virtual Advertising: Transformative Technology, Real Revenues

 Presented by TGI Sport

  • The tech powering the virtual era of sports commercialisation
  • How to implement an end-to-end solution for your virtual ad inventory 
  • The keys to embedding technology solutions effectively within major global rights holders 

 

What you’ll learn: How virtual advertising can help grow revenues and expand your commercial model. 

Tech and Innovation Stage
12:30 PM – 13:00 PM

Beyond the Podium: Decoding Fan Engagement During Paris 2024

Presented by GWI 

International Olympic Comittee

USA Gymnastics

Location marker Creative Stage
12:30 PM – 13:00 PM

Beyond the Podium: Decoding Fan Engagement During Paris 2024

Presented by GWI 

  • Settle the score with some post-Paris analysis, and understand what truly resonated with fans and consumers during the Olympic Games  
  • Discover GWI survey data fresh from the field, and dive into which sponsors made lasting impressions, the women’s sports that captivated audiences, how fans tuned in to keep up with the buzz, and which aspects of the Games consumers enjoyed most 
  • Paired with brand feedback, practical examples of success, and organisational insights, consider it a warm-up for the next four-year cycle 

 

What you’ll learn: Practical planning tips for brand-rights holder partnerships as the next Olympic cycle begins. 

International Olympic Comittee

USA Gymnastics

Creative Stage
13:00 PM – 14:30 PM

Beyond the Game: Real-World Solutions for Fan Engagement and Ticketing

Presented by Venuetize, powered by Everi

Everi

Location marker Masterclass
13:00 PM – 14:30 PM

Beyond the Game: Real-World Solutions for Fan Engagement and Ticketing

Presented by Venuetize, powered by Everi

To enquire to attend, email [email protected].

  • How to navigate the dynamic landscape of ticketing and fan engagement in and out of the venue   
  • The rise of mobile wallet technology: how to make it a seamless part of the fan journey 
  • Before, during and after the event: how teams, leagues and venues can add value throughout an event experience. 

Everi

Masterclass
13:00 PM – 14:30 PM

Engagement, Reach, Growth: How E-Commerce is Enabling Improved Experiences for Sports Fans

Presented by Orion Innovation and Liverpool Football Club

Orion Innovation

Liverpool Football Club

Location marker Masterclass
13:00 PM – 14:30 PM

Engagement, Reach, Growth: How E-Commerce is Enabling Improved Experiences for Sports Fans

Presented by Orion Innovation and Liverpool Football Club

To enquire to attend, email [email protected].

  • Discover how e-commerce enhances fan interaction through direct-to-consumer models, personalized merchandise, and virtual experiences. 
  • How e-commerce platforms offer global access to team merchandise and exclusive content, with mobile-first convenience. 
  • How to use e-commerce data to tailor fan experiences, optimize offerings, and generate new revenue. 

Orion Innovation

Liverpool Football Club

Masterclass
14:30 PM – 15:00 PM

League Approval: How AI is Powering a New Era of Intelligent Sports

Presented by Genius Sports 

Genius Sports

Location marker Tech and Innovation Stage
14:30 PM – 15:00 PM

League Approval: How AI is Powering a New Era of Intelligent Sports

Presented by Genius Sports 

  • How global properties are embracing new technology for officials, coaches and fans
  • Integrating products, technologies and solutions on and off-field
  • The future use cases and innovations that will get fans talking

What you’ll learn: How to weave new technology in your league or event, and the impact it can have on all aspects of your product. 

Genius Sports

Tech and Innovation Stage
14:30 PM – 15:00 PM

Listen Up: The Power and Appeal of Podcasts

Global

Location marker Creative Stage
14:30 PM – 15:00 PM

Listen Up: The Power and Appeal of Podcasts

  • The how and why behind the rise in podcasts, and how the ecosystem around them has evolved for content creators, platforms and partners   
  • Why brands are putting increasing focus and spend into supporting podcasts, and the ways in which it helps them connect to consumers 
  • How successful shows achieve cut through in an increasingly saturated market, and the key considerations when putting together a winning podcast 

 

What you’ll learn: How podcasts can fit into a wider brand activation strategy, for sponsors, broadcasters and rights holders. 

Global

Creative Stage
14:30 PM – 15:10 PM

The Age of True Partnerships: Sony Meets the NFL

Sony Sports

NFL

Location marker Headline Stage
14:30 PM – 15:10 PM

The Age of True Partnerships: Sony Meets the NFL

• Dive into the way groundbreaking partnerships are reshaping the sports landscape, through the lens of the NFL’s technology-focused relationship with Sony

• Learn how innovative technologies are transforming the way sports fans are engaging with sports, targeting younger demographics; such as Toy Story Funday Football

• Identify the key elements that make these collaborations successful and truly transformative with exclusive insights from the C-suite at two pioneering organisations

 

What you’ll learn: The blueprint for building innovative partnerships, setting new standards for success in the sports industry.

Sony Sports

NFL

Headline Stage
15:10 PM – 15:40 PM

Boxing and Influencers: Left Hook, Right Hook, Promote, Disrupt!

BOXXER

Professional Boxer & Olympian

Professional Boxer & Influencer

Location marker Creative Stage
15:10 PM – 15:40 PM

Boxing and Influencers: Left Hook, Right Hook, Promote, Disrupt!

  • Shining a light on the how, what and why of the UK’s fastest growing boxing promotional company  
  • Insights into influencer growth, from the sport with the closest relationship with YouTube participants (and specific input from KSI’s trainer) 
  • The state of global boxing as a sport – what needs to stay and what needs to go in order to ensure the sports stays healthy 

 

What you’ll learn: A top-to-bottom physical on boxing’s health, identifying the new opportunities for brands, platforms, creators and broadcasters. 

BOXXER

Professional Boxer & Olympian

Professional Boxer & Influencer

Creative Stage
15:20 PM – 15:50 PM

Five Things You Must Know About Streaming at Scale

Presented by TelevisaUnivision 

TelevisaUnivision

Location marker Tech and Innovation Stage
15:20 PM – 15:50 PM

Five Things You Must Know About Streaming at Scale

Presented by TelevisaUnivision 

  • Inside Televisa Univision’s world-class streaming strategy 
  • How to make the pivot to become a more nimble operation 
  • Turning major events into mass audience acquisition tools 

 

 What you’ll learn: Ways in which to evolve and adapt your streaming strategy, to meet the latest needs of the market and ensure it’s economically viable. 

TelevisaUnivision

Tech and Innovation Stage
15:20 PM – 15:50 PM

Mergers, Media and Enterprise: In Conversation with Mark Shapiro

Endeavor & TKO

Location marker Headline Stage
15:20 PM – 15:50 PM

Mergers, Media and Enterprise: In Conversation with Mark Shapiro

  • The latest from Endeavor and TKO’s President & Chief Operating Officer following the merger between UFC and WWE  
  • The state of play in the sports media world, from rights to the evolving relationship with brands across the sector 
  • An insight into the wider Endeavor ecosystem, from internal relationships to external projects and collaborations 

 

What you’ll learn: The high-level view on how sports properties and media are shifting, growing and blending together, establishing new benchmarks and models along the way. 

Endeavor & TKO

Headline Stage
15:50 PM – 16:20 PM

Transforming Superfans into Creators: How User Generated Content Can Work For You

Videocites

Infront Moto Racing (MXGP)

Location marker Creative Stage
15:50 PM – 16:20 PM

Transforming Superfans into Creators: How User Generated Content Can Work For You

  • Harnessing new and changing consumer habits – and building a content strategy around that 
  • Identifying creators and constructing campaigns 
  • How to measure and make sense of an industry blind spot 

Videocites

Infront Moto Racing (MXGP)

Creative Stage
16:00 PM – 16:30 PM

Coming Soon

Location marker Headline Stage
16:00 PM – 16:30 PM

Coming Soon

Headline Stage
16:10 PM – 16:40 PM

Understanding the Buy Side: Sponsorship and the C-suite

Presented by Turnstile 

Sage

Turnstile

Location marker Tech and Innovation Stage
16:10 PM – 16:40 PM

Understanding the Buy Side: Sponsorship and the C-suite

Presented by Turnstile 

  • Why putting accountability and transparency at the heart of sponsorships matters more than ever 
  • How brand demands and needs are changing in a challenged and changing market 
  • Identifying and maximising the sponsorship numbers that really move the needle 

What you’ll learn: What brands are looking for – and analysing – in a rights-holder partner, before and during a sponsorship. 

Sage

Turnstile

Tech and Innovation Stage
16:30 PM – 17:00 PM

Coming Soon

Location marker Creative Stage
16:30 PM – 17:00 PM

Coming Soon

Creative Stage
16:40 PM – 17:10 PM

Coming Soon

Location marker Headline Stage
16:40 PM – 17:10 PM

Coming Soon

Headline Stage
Thursday 17 October 2024
10:10 AM – 11:00 AM

In Conversation with the Commissioner: Don Garber’s Vision for MLS

Major League Soccer

Location marker Headline Stage
10:10 AM – 11:00 AM

In Conversation with the Commissioner: Don Garber’s Vision for MLS

  • Taking the temperature at the league ahead of the 2026 World Cup and at soccer’s all-time high in the States 
  • The path to new teams, new partners and new viewers as MLS refines and rethinks how it connects with fans worldwide 
  • An insight into the last 25 years of MLS leadership with Commissioner Garber at the helm, and what’s top of his to-do list looking ahead 

What you’ll learn: The targets, challenges, opportunities and priorities for soccer in North America as the 2026 Fifa men’s World Cup approaches. 

Major League Soccer

Headline Stage
10:30 AM – 11:10 AM

The Bluey Effect: Creating a Cultural Icon

BBC Studios

Bluey, BBC Studios

BBC Studios

Location marker Creative Stage
10:30 AM – 11:10 AM

The Bluey Effect: Creating a Cultural Icon

  • The story behind the emergence of the biggest children’s show on TV today, and perhaps ever – and why it’s been so successful in connecting with multiple generations 
  • The brand strategy behind rapidly growing entertainment properties, and how to ensure they continue growing 
  • How and why the brand speaks to Generation Alpha by examining what sets it apart and comparing it to similar predecessors 

 

What you’ll learn: Ways to excite and engage kids and how to build strategies to help turn them – and their parents – into fans. 

BBC Studios

Bluey, BBC Studios

BBC Studios

Creative Stage
10:40 AM – 11:10 AM

The Digital Transformation Clinic: Enabling Better Media and Content Management

Presented by ScorePlay

ScorePlay

CAF

Location marker Tech and Innovation Stage
10:40 AM – 11:10 AM

The Digital Transformation Clinic: Enabling Better Media and Content Management

Presented by ScorePlay

  • Unpacking solutions for optimal short-form, long-form and targeted content 
  • The  back-end secrets helping unlock new experiences for front-end users 
  • How to achieve greater efficiencies and design the most effective workflows 

  

What you’ll learn: How to design and build effective workflows, to enhance your content strategy and output. 

ScorePlay

CAF

Tech and Innovation Stage
11:10 AM – 12:10 PM

The Leadership Hour

Professional Fighters League 

Golden State Valkyries

Al Hilal

Location marker Headline Stage
11:10 AM – 12:10 PM

The Leadership Hour

  • A collection of curated one-to-one leadership conversations that will unpack how leaders at the top of their respective organisations do business  
  • Working across multiple markets, transitioning from one region and culture to another, and taking charge in periods of growth   
  • Sport business best practice, and how to navigate the key pitfalls that challenge everyone in the industry 

 

What you’ll learn: The core leadership skills and traits critical to operating effectively at a C-suite level in sport, at a time of major change and disruption.  

Professional Fighters League 

Golden State Valkyries

Al Hilal

Headline Stage
11:30 AM – 12:00 PM

Coming Soon

Location marker Creative Stage
11:30 AM – 12:00 PM

Coming Soon

Creative Stage
11:40 AM – 12:10 PM

Pixel Perfect: How Google’s Creator and Broadcaster Collective is Driving Women’s Football Coverage Forward

Presented by Google  

Liverpool FC

Location marker Tech and Innovation Stage
11:40 AM – 12:10 PM

Pixel Perfect: How Google’s Creator and Broadcaster Collective is Driving Women’s Football Coverage Forward

Presented by Google  

  • The ambition and strategy behind Pixel FC 
  • How club partnerships are unlocking deeper, tech-driven experiences 
  • Creating content and partnerships to close the visibility gap in women’s football 

 

What you’ll learn: How one of the world’s leading brands has developed and rolled out a football marketing strategy. 

Liverpool FC

Tech and Innovation Stage
12:20 PM – 13:00 PM

The People Factor: Enabling and Inspiring Your Team to Excel

WPP

Location marker Headline Stage
12:20 PM – 13:00 PM

The People Factor: Enabling and Inspiring Your Team to Excel

  • Inside perspective from large organisations on how to identify, recruit and motivate model employees to achieve best results 
  • From retaining promising prospects to cultivating talent for the top level, learn how these leaders are building winning teams off the pitch 
  • Assessing short term to long term considerations and identifying where and how culture is woven into a successful workplace  

  

What you’ll learn: Ways in which to motivate, stimulate and develop a modern-day workforce in a deadline-driven industry like sport. 

WPP

Headline Stage
12:30 PM – 13:00 PM

What’s Hot and What’s Not in 2024: Evaluating Engagement in 100+ Sports

Presented by EY 

EY-Parthenon

EY-Parthenon

EY

Location marker Creative Stage
12:30 PM – 13:00 PM

What’s Hot and What’s Not in 2024: Evaluating Engagement in 100+ Sports

Presented by EY 

  • An exclusive chance to hear and discuss the results of the second EY Sports Engagement Index 
  • Now with the addition of a pre- and post-Olympics view, who comes out on top? 
  • Who are the ‘winners’ and ‘losers’ of this year, and what are the sports on the up doing right? 

 

What you’ll learn: Clues as to the sports on an upwards engagement curve – and why that is happening. 

EY-Parthenon

EY-Parthenon

EY

Creative Stage
12:30 PM – 13:00 PM

The Magic of The Open: Reinventing Golf’s Most Historic Tournament 

Presented by IMG

The R&A

IMG

The R&A

Location marker Tech and Innovation Stage
12:30 PM – 13:00 PM

The Magic of The Open: Reinventing Golf’s Most Historic Tournament 

Presented by IMG

  • How the R&A and IMG have combined to bring The Open to life for a new generation 
  • The technology, digital and broadcasts pieces – and how they all fit together  
  • A transformative tournament experience: placing fans at the heart of the course 

 

What you’ll learn: How a major global property is successfully marrying heritage and innovation. 

The R&A

IMG

The R&A

Tech and Innovation Stage
13:00 PM – 14:30 PM

Building Successful Engagement and Loyalty Strategies

Presented by LiveLike

Location marker Masterclass
13:00 PM – 14:30 PM

Building Successful Engagement and Loyalty Strategies

Presented by LiveLike

To enquire to attend, email [email protected].

Discussion will focus on: 

  • How did France TV bring engagement through the roof at the Olympics
  • What are the keys to building a successful loyalty program?
  • How to adjust your strategy to your resources and benefit from Ai.

Masterclass
13:00 PM – 14:30 PM

Oracle: Innovating Fan Engagement Through Cutting-Edge Sports Technology

Presented by Oracle

Location marker Masterclass
13:00 PM – 14:30 PM

Oracle: Innovating Fan Engagement Through Cutting-Edge Sports Technology

Presented by Oracle

To enquire to attend, email [email protected].

  • How to provide flexibility for in-venue fans as well as personalized engagements for at-home viewers, to enhance the fan experience.
  • Understanding outdated systems and uncover insights into upgrading infrastructure to meet modern fan expectations.
  • Discover how Oracle leverages data for increased fan interaction and revenue.

Masterclass
14:30 PM – 15:00 PM

Strategic Synergy: Inside Kilmer Sports Ventures’ Investment Gameplan

Kilmer Sports Ventures

Kilmer Sports Ventures

Kilmer Sports Ventures

Location marker Headline Stage
14:30 PM – 15:00 PM

Strategic Synergy: Inside Kilmer Sports Ventures’ Investment Gameplan

  • How KSV’s three top executives are working together to manage a portfolio of teams – from Toronto’s new WNBA franchise to Ligue 1’s AS Saint-Étienne 
  • Identifying new opportunities and working across different markets effectively and efficiently 
  • Unpacking the multi-club, multi-sport model and examining the ins and outs of what makes it work best 

 

What you’ll learn: How to work efficiently and smartly across multiple properties, sports and markets – where to integrate and when to operate independently 

Kilmer Sports Ventures

Kilmer Sports Ventures

Kilmer Sports Ventures

Headline Stage
14:30 PM – 15:00 PM

Raising a Landmark: Designing Sports Venues for Impact

Presented by Populous 

Location marker Creative Stage
14:30 PM – 15:00 PM

Raising a Landmark: Designing Sports Venues for Impact

Presented by Populous 

  • The blueprint for success when designing venues ahead of their time, so that they can remain on the cutting edge for years to come  
  • What clients and fans put value in and are looking for in a stadium, and how that’s been changing  
  • Fan engagement, sustainability, commercial opportunities and the other key considerations to build into a venue offering 

 

What you’ll learn: How to extract more from your sports venue, for stakeholder groups including brand partners and fans. 

Creative Stage
14:30 PM – 15:00 PM

Adding Value to the Tennis Fan: Delivering a Deeper Data Experience

Presented by Sportradar  

Location marker Tech and Innovation Stage
14:30 PM – 15:00 PM

Adding Value to the Tennis Fan: Delivering a Deeper Data Experience

Presented by Sportradar  

  • Smart packaging of sports data to meet multiple fan needs 
  • The ATP and Tennis Data Innovations: a new model for sports properties 
  • Creating value-adding products to help reimagine how tennis is consumed and organised 

 

What you’ll learn: How rights-holders are structuring themselves to collect, package and distribute data in inventive and innovative new ways. 

Tech and Innovation Stage
15:10 PM – 15:40 PM

The Boardroom Blueprint: Inside Ipswich Town’s Owner-CEO Partnership

Ipswich Town FC

Ipswich Town FC

Location marker Headline Stage
15:10 PM – 15:40 PM

The Boardroom Blueprint: Inside Ipswich Town’s Owner-CEO Partnership

  • Exploring the relationship between Owner and CEO that led to Ipswich’s remarkable rise, and unpacking the shared vision and values 
  • Highlighting the strategies that transformed the club, both on and off the pitch, and how the club will continue to evolve 
  • What went into back-to-back promotions, and what’s now front of mind as life begins in the Premier League 

What you’ll learn: The dynamics of great working relationships between executive and ownership – how to manage up and stay aligned. 

  

Ipswich Town FC

Ipswich Town FC

Headline Stage
15:20 PM – 15:50 PM

The Big Ticket Giveaway: A More Sophisticated Approach to Consumer Relationships

Presented by Viagogo 

Location marker Tech and Innovation Stage
15:20 PM – 15:50 PM

The Big Ticket Giveaway: A More Sophisticated Approach to Consumer Relationships

Presented by Viagogo 

  • How ticketing can help unlock additional revenue streams and engagement 
  • Inside a modern team ticketing partnership: global, dynamic and seamless 
  • Beyond media rights: developing the systems and approaches for a reshaped sports industry 

What you’ll learn: How alternative revenue streams can be designed and built, to help offset major change to traditional revenue models.  

Tech and Innovation Stage
15:30 PM – 16:00 PM

The Modern Brand Partnership Playbook: The Quest for Effective Collaboration

Rexona

Special Olympics GB

NEOM

Location marker Creative Stage
15:30 PM – 16:00 PM

The Modern Brand Partnership Playbook: The Quest for Effective Collaboration

  • What happens when partnership evolves into true collaboration, and what that entails for both parties involved  
  • Creating a more holistic proposition: what that means for you, your partners and your consumers  
  • Top tips and best practice from both sides of the table on how to achieve lasting and effective collaboration 

 

What you’ll learn: The differences between collaboration and partnership, and how to turn brand relationships into something deeper and more integrated. 

Rexona

Special Olympics GB

NEOM

Creative Stage
15:50 PM – 16:20 PM

Artificial Intelligence and Sports: Three Revolutions for the Industry

Google Cloud

Manchester United

Location marker Headline Stage
15:50 PM – 16:20 PM

Artificial Intelligence and Sports: Three Revolutions for the Industry

  • Expert insight into the AI landscape from the Google perspective, and the ways in which it’s set to empower adopters 
  • From fan engagement to bolstering storytelling and enhancing media possibilities across a multitude of functions, the use cases making an impact 
  • The next step beyond integrating generative AI, and the learnings that Google have extracted from their work in the field  

What you’ll learn: How AI will play a role your organisation’s future and how to make that work for you. 

Google Cloud

Manchester United

Headline Stage
16:00 PM – 16:45 PM

Sponsorship Room 101: What Brands Hate About Sports Marketing

Carlsberg

Standard Chartered

Montirex

Pentland Brands

Location marker Creative Stage
16:00 PM – 16:45 PM

Sponsorship Room 101: What Brands Hate About Sports Marketing

  • Four major brands and their representatives tell us what they would be rid of in the sports marketing world  
  • Revealed: the pet peeves brand leaders come across when they’re working in sports, to understand what to avoid 
  • Each guest brings their own item, makes their case, and you as the audience decide which is consigned to Room 101 

 

What you’ll learn: Direct from brand-side leaders, what they’d like to see less of in sports marketing. 

Carlsberg

Standard Chartered

Montirex

Pentland Brands

Creative Stage
16:20 PM – 17:00 PM

Rethink, Rework, Refresh: A Roadmap to Success in Emerging Sports Organisations

23XI Racing

USL Super League

Location marker Headline Stage
16:20 PM – 17:00 PM

Rethink, Rework, Refresh: A Roadmap to Success in Emerging Sports Organisations

  • Disruptive practices and innovative strategies driving success in emerging sports organisations 
  • Insights from the USL Super League and 23XI Racing on navigating the modern sporting climate 
  • Charting the journey from inception to success: challenges, milestones and future outlook 

What you’ll learn: How newer sports properties are achieving their goals while using creativity and invention to make the most of their budget. 

23XI Racing

USL Super League

Headline Stage

Enquire

Register your interest for 2024

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