Sixty Seasons of the Bundesliga

Session sponsored by Broadcast Disruptors

Key Question: Is the Super League gone for good?

The Unstoppable Rise of Soccer

Session sponsored by Leaders Club

• MLS’ continued expansion – teams, fans and markets
• The blockbuster broadcast deal to reach new audiences
• The evolution of football in the America

Key Question: Is importing players from European leagues the best way for MLS to reach European audiences?  

The Media Moguls Moving Women’s Football Forwards

Session sponsored by Deloitte

• The work being done to capitalise upon the momentum in women’s football
• Views from the top of the media game on how best to position the sport
• Similarities and differences in approach – US and UK perspectives

Key Question: Now at a size to compete with other major players, should women’s football follow the commercial template of the men’s game? 

On the Court, Off the Court, In the Courts

Session sponsored by Leaders Meet: Diversity Series

• How the NBA is using the power of its brand and league to affect meaningful change
• Why it’s key to engage with players from recruitment to beyond retirement
• Why the National Basketball Social Justice Coalition & NBA Foundation were formed

Key Question: Should sports just stick to sports? 

Chief Commercial Concerns: New Ways to Drive Revenue at Major Sporting Rights Holders

Session sponsored by Broadcast Disruptors

• How major rights holders are operating in the activation space
• What the process of selecting and establishing partnerships actually looks like
• Identifying and establishing new revenue streams

Key Question: Are the big organisations in sports keeping pace with market trends elsewhere? 

The Invincible Investor: in conversation with Thierry Henry

Session sponsored by Meta

• How Rezzil’s VR technology is augmenting the way top players train in the modern era
• The use of technology helping to remove barriers to entry, such as access to facilities or coaches
• Hearing the perspective of the Premier League’s Best Ever on how this will transform football

One Careful Owner: Gerry Cardinale

Session sponsored by Proskauer

• Private equity involvement in sports ownership, why and how
• RedBird Capital Partners’ specific project, from Toulouse to Milan to Liverpool
• Outlining the differences between football assets and other sports

Key Question: Is single ownership of multiple teams football’s event horizon?

Rugby Union: Tackling the Big Issues

Session sponsored by Leaders Performance Institute

• Transforming the entertainment offering to attract new fans
• Examining the problems and solutions facing sport through the lens of rugby union
• The learnings from outside sport helping to revolutionise the industry

Key Question: Should Rugby Union be reassigning more focus from the top level to grassroots?

Blockchain, Betting & Broadcast: Building the Full Entertainment Experience

Session sponsored by Leaders Sport Business Summit Abu Dhabi

• Empowering fans with more options to enjoy sports than ever before
• Gamification in its many forms and how it’s evolving
• Enriching the live sports experience, whilst also offering more outside of game day

Key Question: Will blockchain enabled offerings prove to be a net positive for sports fans?

Breaking through Boundaries: AR, VR and the Evolution of Sports Consumption

Session sponsored by Unity

• Facing the increasing challenge of capturing and keeping the engagement of the next generation of fans
• The evolution of sports consumption, from AR/VR to games & esports, volumetric capture to interactive streaming
• Three perspectives from leading companies in the sports ecosystem proactively embracing the paradigm shift

Key Question: Will technology ever reach the point of completely replicating in-person viewership?

A Measure of Success with Pernod Ricard

Brought to you by Nielsen

• Where sponsorship sits within a wider marketing plan, and how brand positioning is taken into account
• Return on investment vs. return on objective, what does success really look like?
• How partnerships have changed to account for increasingly savvy consumers

Point, Shoot, Publish, Earn

Session sponsored by 4SE

• Creator culture and what that entails, as the barriers to creation continue to drop
• The story of the Sidemen, from webcam upstarts to international celebrities
• The lessons to be learnt by the sports industry when looking at the power of influencers

Key Question: Is influencer marketing the way forwards to reach new audiences?