Sixty Seasons of the Bundesliga

Session sponsored by Broadcast Disruptors

Key Question: Is the Super League gone for good?

The Game Changers: Sue Anstiss and Sally Munday

• Sport in the UK: state of the nation
• Resource allocation – how and why it’s done
• The responsibility of leadership

NHL & Sportradar: Inside the Technology Driving Global Growth

Brought to you by Sportradar

• The role of sports betting partnerships in international growth  
• How technology is optimising the value of partnerships  
• Innovating for future engagement today 

The Unstoppable Rise of Soccer

Session sponsored by Leaders Club

• MLS’ continued expansion – teams, fans and markets
• The blockbuster broadcast deal to reach new audiences
• The evolution of football in the America

Key Question: Is importing players from European leagues the best way for MLS to reach European audiences?  

How HSBC Evaluates Partnerships and Qualifies Returns (and what you can learn from its model)

Brought to you by KORE Software

• Effective performance management and the right data tools 
• Understanding the ‘why’ and telling stories that align with objectives 
• Wimbledon, Heathrow, The Open: how HSBC leverages investments to create long-term partnerships 

Unofficial Partner: Richard Gillis and Ed Smith

• The latest iteration of the data question: what’s it really for?
• Why do we need selectors when we have data?
• What’s the worst possible way to make a decision?

The Media Moguls Moving Women’s Football Forwards

Session sponsored by Deloitte

• The work being done to capitalise upon the momentum in women’s football
• Views from the top of the media game on how best to position the sport
• Similarities and differences in approach – US and UK perspectives

Key Question: Now at a size to compete with other major players, should women’s football follow the commercial template of the men’s game? 

UNESCO and Nielsen: Making and Measuring Social Impact in Sport

Brought to you by Nielsen

• Baking environmental and social objectives into event planning 
• Evaluating event bids and host city relationships in a socially conscious world 
• The quest for a standardised measurement framework 

The Digital Side of Broadcast: How Rights Holders are Delivering More Value with Short-Form Media

Brought to you by Greenfly

• How broadcasters see digital content – and how that helps the rights holder
• What types digital content broadcasters are looking for and why that is purposefully different from linear streams
• How to set up your game day workflow to deliver short-form content in real-time

Unlocking the Younger Audience: Using Gaming to Build Equity Through Trusted Voices and a Flexible Approach

Brought to you by Gamesquare

• Why now is the time to engage the gaming audience
• How brands and organizations can grow their future audiences through trusted voices and a broad asset mix
• Where to start and where to accelerate: spotting opportunities for collaboration and learning

Kicking off the UEFA Euro 2024 – How Topps Made José Mourinho TikTok famous

Brought to you by Jung von Matt SPORTS

• How brands can activate their partnerships most effectively in the digital age
• How TikTok virals can break through the clutter by creative cultural codes, not just by paid campaigns with influential creators
• Why launch campaigns in sport sponsorship have special momentum and hue potential

Leaders Podcast: The Future of…… Sport

Brought to you by LaLiga, Ankura, and Magnifi

• The future of how we watch sport, govern sport, and think about rights holders
• Future-gazing session
• Snappy, game-show format

Next-Level Content Strategy: Revenue, Reach and Purpose

Brought to you by Story10

• Reimagining strategies to meet revenue goals, widen the audience funnel and drive fan engagement 
• Increasing global exposure and awareness to help elevate and tackle wider societal issues 
• The value of data and insights to ensure your content is perfectly positioned to not be drowned out 

On the Court, Off the Court, In the Courts

Session sponsored by Leaders Meet: Diversity Series

• How the NBA is using the power of its brand and league to affect meaningful change
• Why it’s key to engage with players from recruitment to beyond retirement
• Why the National Basketball Social Justice Coalition & NBA Foundation were formed

Key Question: Should sports just stick to sports? 

The Blueprint: Straightforward Strategic Thinking in Sport

Brought to you by Deltatre

• Building and executing strategy: what it takes, how its’s done 
• Strategic organisation, flexibility and creativity 
• Measurement, benchmarking and consistent iteration 

Chief Commercial Concerns: New Ways to Drive Revenue at Major Sporting Rights Holders

Session sponsored by Broadcast Disruptors

• How major rights holders are operating in the activation space
• What the process of selecting and establishing partnerships actually looks like
• Identifying and establishing new revenue streams

Key Question: Are the big organisations in sports keeping pace with market trends elsewhere? 

Inclusive Language Workshop

Sport Unlocked

• The biggest issues of the week: reported, analysed, challenged
• An unvarnished view behind the scenes of the biggest topics in global sport
• Special guests

Using Data and Technology to Unlock Revenue and Grow the MLS Fanbase

Brought to you by IMG Arena

• Examining the huge potential returns in soccer – the road to World Cup 2026 
• Cutting-edge data as the key to elevating the experience
• Blending AI and human intelligence to enhance the customer experience 

The Invincible Investor: in conversation with Thierry Henry

Session sponsored by Meta

• How Rezzil’s VR technology is augmenting the way top players train in the modern era
• The use of technology helping to remove barriers to entry, such as access to facilities or coaches
• Hearing the perspective of the Premier League’s Best Ever on how this will transform football

One Careful Owner: Gerry Cardinale

Session sponsored by Proskauer

• Private equity involvement in sports ownership, why and how
• RedBird Capital Partners’ specific project, from Toulouse to Milan to Liverpool
• Outlining the differences between football assets and other sports

Key Question: Is single ownership of multiple teams football’s event horizon?

Building a New Sports Organisation Fit for a Web3 World

Brought to you by Play Magnus

• Crafting and executing your digital-first, fan-centric mission  
• Unleashing the power of blockchain and making it work for you 
• How to integrate partners and the public seamlessly 

Purposeful Performance: Driving Responsible Change in a New Era of Sport

• Equip yourself with the necessary tools to successfully and sustainably navigate your organisation through a new era of sport
• Understand how to leverage fan engagement and external stakeholders to amplify your purpose and impact
• Build greater resiliency in your organisation to safeguard the future success of your organisation in a changing world

Rugby Union: Tackling the Big Issues

Session sponsored by Leaders Performance Institute

• Transforming the entertainment offering to attract new fans
• Examining the problems and solutions facing sport through the lens of rugby union
• The learnings from outside sport helping to revolutionise the industry

Key Question: Should Rugby Union be reassigning more focus from the top level to grassroots?

Fan Engagement: How to Humanise Data and Connect to your Sports Fans at Scale

Brought to you by Fanbase

• Why fan engagement has been lost and why fans have been let down 
• The key steps sports teams should be taking to course correct 
• Who’s doing it really well and how?  

Blockchain, Betting & Broadcast: Building the Full Entertainment Experience

Session sponsored by Leaders Sport Business Summit Abu Dhabi

• Empowering fans with more options to enjoy sports than ever before
• Gamification in its many forms and how it’s evolving
• Enriching the live sports experience, whilst also offering more outside of game day

Key Question: Will blockchain enabled offerings prove to be a net positive for sports fans?

Riding the Next Wave of Ad-Supported Streaming Experiences

Brought to you by Red Bee Media

• Making sense of evolving monetisation models 
• How to provide faster, more flexible solutions 
• Developing platforms; honing approaches; driving innovation with partners  

How to Build Your Own Live Digital Show in the Cloud

Brought to you by Grabyo

• A hands-on interactive demonstration of how to produce a live show in the cloud
• Workshop ideas and formats for live productions
• Hear from Grabyo experts who have worked on productions with some of the world’s largest media organizations

Recasting What it Means to Stream: the Market Ready Solution to Tackle Subscription Fatigue

Brought to you by Recast

• Removing barriers – how Recast is reconnecting rights holders and fans through compelling content and microtransactions
• Flexible solution – why 100s of rights holders, including Man City, are already using the platform to complement their existing OTT platforms or as a standalone platform
• Data, data, data – fans and rights holders can fully and safely unleash the power of data on the platform

Disrupting Commerce in Live Events

Brought to you by FEVO

• Strategies for increasing conversions and driving more revenue
• Enhancing and modernizing your fan experience through social commerce
• Expand your e-commerce offerings with cross-selling, up-selling, bundling, and add-ons

Maximising Sponsorship Value for Rights Holders and Brands

Brought to you by Turnstile

• The latest and emerging trends across the sponsorship space 
• The rise of increasingly sophisticated sponsorship rights – and the impact of them 
• Harnessing intellectual property value 

Breaking through Boundaries: AR, VR and the Evolution of Sports Consumption

Session sponsored by Unity

• Facing the increasing challenge of capturing and keeping the engagement of the next generation of fans
• The evolution of sports consumption, from AR/VR to games & esports, volumetric capture to interactive streaming
• Three perspectives from leading companies in the sports ecosystem proactively embracing the paradigm shift

Key Question: Will technology ever reach the point of completely replicating in-person viewership?

Leaders Podcast: Leaders on the Ground – Leaders Week in Review

• A full week in review
• All the biggest talking points and themes contextualised
• Special guests

Finding Untapped Value: Reaching Sports Fans with Google Search

Brought to you by Google

• Boosting discoverability of content and diving traffic to your platforms 
• Unlocking the full value of your content with automated story highlights  
• Capturing and converting peak fan interest organically as matches happen 

A Measure of Success with Pernod Ricard

Brought to you by Nielsen

• Where sponsorship sits within a wider marketing plan, and how brand positioning is taken into account
• Return on investment vs. return on objective, what does success really look like?
• How partnerships have changed to account for increasingly savvy consumers

Point, Shoot, Publish, Earn

Session sponsored by 4SE

• Creator culture and what that entails, as the barriers to creation continue to drop
• The story of the Sidemen, from webcam upstarts to international celebrities
• The lessons to be learnt by the sports industry when looking at the power of influencers

Key Question: Is influencer marketing the way forwards to reach new audiences?