EXPLORE THE 2022 AGENDA

Wednesday 28 September 2022
10:20 AM – 11:00 AM

Sixty Seasons of the Bundesliga

Session sponsored by Broadcast Disruptors

DFL

10:20 AM – 11:00 AM

Sixty Seasons of the Bundesliga

Session sponsored by Broadcast Disruptors

Key Question: Is the Super League gone for good?

DFL

10:30 AM – 11:30 AM

The Game Changers: Sue Anstiss and Sally Munday

Fearless Women

UK Sport

Location marker Live Podcast Stage
10:30 AM – 11:30 AM

The Game Changers: Sue Anstiss and Sally Munday

  • Sport in the UK: state of the nation
  • Resource allocation – how and why it’s done
  • The responsibility of leadership

Fearless Women

UK Sport

Live Podcast Stage
10:40 AM – 11:10 AM

NHL & Sportradar: Inside the Technology Driving Global Growth

Brought to you by Sportradar

Sportradar

NHL

Location marker Tech & Innovation Stage
10:40 AM – 11:10 AM

NHL & Sportradar: Inside the Technology Driving Global Growth

Brought to you by Sportradar

  • The role of sports betting partnerships in international growth  
  • How technology is optimising the value of partnerships  
  • Innovating for future engagement today 

Sportradar

NHL

Tech & Innovation Stage
11:20 AM – 12:00 PM

The Unstoppable Rise of Soccer

Session sponsored by Leaders Club

Major League Soccer

Location marker Headline Stage
11:20 AM – 12:00 PM

The Unstoppable Rise of Soccer

Session sponsored by Leaders Club

  • MLS’ continued expansion – teams, fans and markets
  • The blockbuster broadcast deal to reach new audiences
  • The evolution of football in the America

 

Key Question: Is importing players from European leagues the best way for MLS to reach European audiences?  

Major League Soccer

Headline Stage
11:40 AM – 12:10 AM

How HSBC Evaluates Partnerships and Qualifies Returns (and what you can learn from its model)

Brought to you by KORE Software

HSBC

KORE Software

Location marker Tech & Innovation Stage
11:40 AM – 12:10 AM

How HSBC Evaluates Partnerships and Qualifies Returns (and what you can learn from its model)

Brought to you by KORE Software

  • Effective performance management and the right data tools 
  • Understanding the ‘why’ and telling stories that align with objectives 
  • Wimbledon, Heathrow, The Open: how HSBC leverages investments to create long-term partnerships 

HSBC

KORE Software

Tech & Innovation Stage
12:00 PM – 13:00 PM

Unofficial Partner: Richard Gillis and Ed Smith

Unofficial Partner

Institute of Sports Humanities

Location marker Live Podcast Stage
12:00 PM – 13:00 PM

Unofficial Partner: Richard Gillis and Ed Smith

  • The latest iteration of the data question: what’s it really for?
  • Why do we need selectors when we have data?
  • What’s the worst possible way to make a decision?

Unofficial Partner

Institute of Sports Humanities

Live Podcast Stage
12:20 PM – 13:00PM

The Media Moguls Moving Women’s Football Forwards

Session sponsored by Deloitte

Angel City FC

Barclays FA Women’s Super League

Location marker Headline Stage
12:20 PM – 13:00PM

The Media Moguls Moving Women’s Football Forwards

Session sponsored by Deloitte

  • The work being done to capitalise upon the momentum in women’s football
  • Views from the top of the media game on how best to position the sport
  • Similarities and differences in approach – US and UK perspectives

 

Key Question: Now at a size to compete with other major players, should women’s football follow the commercial template of the men’s game? 

Angel City FC

Barclays FA Women’s Super League

Headline Stage
12:30 PM – 13:00 PM

UNESCO and Nielsen: Making and Measuring Social Impact in Sport

Brought to you by Nielsen

UNESCO

Nielsen Sports Americas

Location marker Tech & Innovation Stage
12:30 PM – 13:00 PM

UNESCO and Nielsen: Making and Measuring Social Impact in Sport

Brought to you by Nielsen

  • Baking environmental and social objectives into event planning 
  • Evaluating event bids and host city relationships in a socially conscious world 
  • The quest for a standardised measurement framework 

UNESCO

Nielsen Sports Americas

Tech & Innovation Stage
13:00 PM – 14:30 PM

The Digital Side of Broadcast: How Rights Holders are Delivering More Value with Short-Form Media

Brought to you by Greenfly

UEFA

Greenfly

Canal+

Location marker Masterclass Rooms – 2nd Floor
13:00 PM – 14:30 PM

The Digital Side of Broadcast: How Rights Holders are Delivering More Value with Short-Form Media

Brought to you by Greenfly

  • How broadcasters see digital content – and how that helps the rights holder
  • What types digital content broadcasters are looking for and why that is purposefully different from linear streams
  • How to set up your game day workflow to deliver short-form content in real-time

UEFA

Greenfly

Canal+

Masterclass Rooms – 2nd Floor
13:00 PM – 14:30 PM

Unlocking the Younger Audience: Using Gaming to Build Equity Through Trusted Voices and a Flexible Approach

Brought to you by Gamesquare

UFC Featherweight Champion

Gamesquare

Location marker Masterclass Rooms – 2nd Floor
13:00 PM – 14:30 PM

Unlocking the Younger Audience: Using Gaming to Build Equity Through Trusted Voices and a Flexible Approach

Brought to you by Gamesquare

  • Why now is the time to engage the gaming audience
  • How brands and organizations can grow their future audiences through trusted voices and a broad asset mix
  • Where to start and where to accelerate: spotting opportunities for collaboration and learning

UFC Featherweight Champion

Gamesquare

Masterclass Rooms – 2nd Floor
13:00 PM – 14:30 PM

Kicking off the UEFA Euro 2024 – How Topps Made José Mourinho TikTok famous

Brought to you by Jung von Matt SPORTS

Topps

Jung von Matt SPORTS

Location marker Masterclass Rooms – 2nd Floor
13:00 PM – 14:30 PM

Kicking off the UEFA Euro 2024 – How Topps Made José Mourinho TikTok famous

Brought to you by Jung von Matt SPORTS

  • How brands can activate their partnerships most effectively in the digital age
  • How TikTok virals can break through the clutter by creative cultural codes, not just by paid campaigns with influential creators
  • Why launch campaigns in sport sponsorship have special momentum and hue potential

Topps

Jung von Matt SPORTS

Masterclass Rooms – 2nd Floor
14:30 PM – 15:00 PM

Leaders Podcast: The Future of…… Sport

Brought to you by LaLiga, Ankura, and Magnifi

LaLiga

Magnifi

Ankura

Location marker Live Podcast Stage
14:30 PM – 15:00 PM

Leaders Podcast: The Future of…… Sport

Brought to you by LaLiga, Ankura, and Magnifi

  • The future of how we watch sport, govern sport, and think about rights holders
  • Future-gazing session
  • Snappy, game-show format

LaLiga

Magnifi

Ankura

Live Podcast Stage
14:30 PM – 15:00 PM

Next-Level Content Strategy: Revenue, Reach and Purpose

Brought to you by Story10

SailGP

SNTV

Location marker Tech & Innovation Stage
14:30 PM – 15:00 PM

Next-Level Content Strategy: Revenue, Reach and Purpose

Brought to you by Story10

  • Reimagining strategies to meet revenue goals, widen the audience funnel and drive fan engagement 
  • Increasing global exposure and awareness to help elevate and tackle wider societal issues 
  • The value of data and insights to ensure your content is perfectly positioned to not be drowned out 

SailGP

SNTV

Tech & Innovation Stage
14:30 PM – 15:10 PM

On the Court, Off the Court, In the Courts

Session sponsored by Leaders Meet: Diversity Series

Women’s National Basketball Association

NBA Foundation

Location marker Headline Stage
14:30 PM – 15:10 PM

On the Court, Off the Court, In the Courts

Session sponsored by Leaders Meet: Diversity Series

  • How the NBA is using the power of its brand and league to affect meaningful change
  • Why it’s key to engage with players from recruitment to beyond retirement
  • Why the National Basketball Social Justice Coalition & NBA Foundation were formed

 

Key Question: Should sports just stick to sports? 

Women’s National Basketball Association

NBA Foundation

Headline Stage
15:20 PM – 15:50 PM

The Blueprint: Straightforward Strategic Thinking in Sport

Brought to you by Deltatre

Deltatre

Location marker Tech & Innovation Stage
15:20 PM – 15:50 PM

The Blueprint: Straightforward Strategic Thinking in Sport

Brought to you by Deltatre

  • Building and executing strategy: what it takes, how its’s done 
  • Strategic organisation, flexibility and creativity 
  • Measurement, benchmarking and consistent iteration 

Deltatre

Tech & Innovation Stage
15:25 PM – 16:05 PM

Chief Commercial Concerns: New Ways to Drive Revenue at Major Sporting Rights Holders

Session sponsored by Broadcast Disruptors

International Olympic Committee

City Football Group

Milwaukee Bucks

Location marker Headline Stage
15:25 PM – 16:05 PM

Chief Commercial Concerns: New Ways to Drive Revenue at Major Sporting Rights Holders

Session sponsored by Broadcast Disruptors

  • How major rights holders are operating in the activation space
  • What the process of selecting and establishing partnerships actually looks like
  • Identifying and establishing new revenue streams

 

Key Question: Are the big organisations in sports keeping pace with market trends elsewhere? 

International Olympic Committee

City Football Group

Milwaukee Bucks

Headline Stage
15:30 PM – 16:30 PM

Inclusive Language Workshop

Location marker Skills Workshop – 2nd Floor
15:30 PM – 16:30 PM

Inclusive Language Workshop

Skills Workshop – 2nd Floor
16:00 PM – 17:00 PM

Sport Unlocked

Sky News

The Times

New York Times

Location marker Live Podcast Stage
16:00 PM – 17:00 PM

Sport Unlocked

  • The biggest issues of the week: reported, analysed, challenged
  • An unvarnished view behind the scenes of the biggest topics in global sport
  • Special guests

Sky News

The Times

New York Times

Live Podcast Stage
16:10 PM – 16:40 PM

Using Data and Technology to Unlock Revenue and Grow the MLS Fanbase

Brought to you by IMG Arena

Major League Soccer

IMG Arena

Location marker Tech & Innovation Stage
16:10 PM – 16:40 PM

Using Data and Technology to Unlock Revenue and Grow the MLS Fanbase

Brought to you by IMG Arena

  • Examining the huge potential returns in soccer – the road to World Cup 2026 
  • Cutting-edge data as the key to elevating the experience
  • Blending AI and human intelligence to enhance the customer experience 

Major League Soccer

IMG Arena

Tech & Innovation Stage
16:20 PM – 17:00 PM

The Invincible Investor: in conversation with Thierry Henry

Session sponsored by Meta

Arsenal Invincible, World Cup Winner & Rezzil Investor

Location marker Headline Stage
16:20 PM – 17:00 PM

The Invincible Investor: in conversation with Thierry Henry

Session sponsored by Meta

  • How Rezzil’s VR technology is augmenting the way top players train in the modern era
  • The use of technology helping to remove barriers to entry, such as access to facilities or coaches
  • Hearing the perspective of the Premier League’s Best Ever on how this will transform football

Arsenal Invincible, World Cup Winner & Rezzil Investor

Headline Stage
Thursday 29 September 2022
10:20 AM – 11:00 AM

One Careful Owner: Gerry Cardinale

Session sponsored by Proskauer

RedBird Capital Partners

Location marker Headline Stage
10:20 AM – 11:00 AM

One Careful Owner: Gerry Cardinale

Session sponsored by Proskauer

  • Private equity involvement in sports ownership, why and how
  • RedBird Capital Partners’ specific project, from Toulouse to Milan to Liverpool
  • Outlining the differences between football assets and other sports

 

Key Question: Is single ownership of multiple teams football’s event horizon?

RedBird Capital Partners

Headline Stage
10:40 AM – 11:10 AM

Building a New Sports Organisation Fit for a Web3 World

Brought to you by Play Magnus

Play Magnus

A5 Labs

Meltwater

Location marker Tech & Innovation Stage
10:40 AM – 11:10 AM

Building a New Sports Organisation Fit for a Web3 World

Brought to you by Play Magnus

  • Crafting and executing your digital-first, fan-centric mission  
  • Unleashing the power of blockchain and making it work for you 
  • How to integrate partners and the public seamlessly 

Play Magnus

A5 Labs

Meltwater

Tech & Innovation Stage
11:00 AM – 12:30 PM

Purposeful Performance: Driving Responsible Change in a New Era of Sport

Right Formula

SailGP

Oak View Group

Sustainable Marketing Compass

Planet League

Southampton FC

Extreme E

Location marker Skills Workshop – 2nd Floor
11:00 AM – 12:30 PM

Purposeful Performance: Driving Responsible Change in a New Era of Sport

  • Equip yourself with the necessary tools to successfully and sustainably navigate your organisation through a new era of sport
  • Understand how to leverage fan engagement and external stakeholders to amplify your purpose and impact
  • Build greater resiliency in your organisation to safeguard the future success of your organisation in a changing world

Right Formula

SailGP

Oak View Group

Sustainable Marketing Compass

Planet League

Southampton FC

Extreme E

Skills Workshop – 2nd Floor
11.20 AM – 12:00 PM

Rugby Union: Tackling the Big Issues

Session sponsored by Leaders Performance Institute

Roc Nation Sports

United Rugby Championship

Saracens

Bristol Bears and England Rugby

Location marker Headline Stage
11.20 AM – 12:00 PM

Rugby Union: Tackling the Big Issues

Session sponsored by Leaders Performance Institute

  • Transforming the entertainment offering to attract new fans
  • Examining the problems and solutions facing sport through the lens of rugby union
  • The learnings from outside sport helping to revolutionise the industry

 

Key Question: Should Rugby Union be reassigning more focus from the top level to grassroots?

Roc Nation Sports

United Rugby Championship

Saracens

Bristol Bears and England Rugby

Headline Stage
11:40 AM – 12:10 PM

Fan Engagement: How to Humanise Data and Connect to your Sports Fans at Scale

Brought to you by Fanbase

Netball Scotland

Microsoft

Fanbase

Location marker Tech & Innovation Stage
11:40 AM – 12:10 PM

Fan Engagement: How to Humanise Data and Connect to your Sports Fans at Scale

Brought to you by Fanbase

  • Why fan engagement has been lost and why fans have been let down 
  • The key steps sports teams should be taking to course correct 
  • Who’s doing it really well and how?  

Netball Scotland

Microsoft

Fanbase

Tech & Innovation Stage
12:20 PM – 13:00 PM

Blockchain, Betting & Broadcast: Building the Full Entertainment Experience

Session sponsored by Leaders Sport Business Summit Abu Dhabi

DAZN

Sorare

Dapper Labs

Relevent Sports Group

Location marker Headline Stage
12:20 PM – 13:00 PM

Blockchain, Betting & Broadcast: Building the Full Entertainment Experience

Session sponsored by Leaders Sport Business Summit Abu Dhabi

  • Empowering fans with more options to enjoy sports than ever before
  • Gamification in its many forms and how it’s evolving
  • Enriching the live sports experience, whilst also offering more outside of game day

 

Key Question: Will blockchain enabled offerings prove to be a net positive for sports fans?

DAZN

Sorare

Dapper Labs

Relevent Sports Group

Headline Stage
12:30 PM – 13:00 PM

Riding the Next Wave of Ad-Supported Streaming Experiences

Brought to you by Red Bee Media

Red Bee Media

SportsTribal

Location marker Tech & Innovation Stage
12:30 PM – 13:00 PM

Riding the Next Wave of Ad-Supported Streaming Experiences

Brought to you by Red Bee Media

  • Making sense of evolving monetisation models 
  • How to provide faster, more flexible solutions 
  • Developing platforms; honing approaches; driving innovation with partners  

Red Bee Media

SportsTribal

Tech & Innovation Stage
13:00 PM – 14:30 PM

How to Build Your Own Live Digital Show in the Cloud

Brought to you by Grabyo

Grabyo

Grabyo

Grabyo

Location marker Masterclass Rooms – 2nd Floor
13:00 PM – 14:30 PM

How to Build Your Own Live Digital Show in the Cloud

Brought to you by Grabyo

  • A hands-on interactive demonstration of how to produce a live show in the cloud
  • Workshop ideas and formats for live productions
  • Hear from Grabyo experts who have worked on productions with some of the world’s largest media organizations

Grabyo

Grabyo

Grabyo

Masterclass Rooms – 2nd Floor
13:00 PM – 14:30 PM

Recasting What it Means to Stream: the Market Ready Solution to Tackle Subscription Fatigue

Brought to you by Recast

Recast

City Football Group

Location marker Masterclass Rooms – 2nd Floor
13:00 PM – 14:30 PM

Recasting What it Means to Stream: the Market Ready Solution to Tackle Subscription Fatigue

Brought to you by Recast

  • Removing barriers – how Recast is reconnecting rights holders and fans through compelling content and microtransactions
  • Flexible solution – why 100s of rights holders, including Man City, are already using the platform to complement their existing OTT platforms or as a standalone platform
  • Data, data, data – fans and rights holders can fully and safely unleash the power of data on the platform

Recast

City Football Group

Masterclass Rooms – 2nd Floor
13:00 PM – 14:30 PM

Disrupting Commerce in Live Events

Brought to you by FEVO

FEVO

Milwaukee Bucks

New York Yankees

San Diego Wave FC

Location marker Masterclass Rooms – 2nd Floor
13:00 PM – 14:30 PM

Disrupting Commerce in Live Events

Brought to you by FEVO

  • Strategies for increasing conversions and driving more revenue
  • Enhancing and modernizing your fan experience through social commerce
  • Expand your e-commerce offerings with cross-selling, up-selling, bundling, and add-ons

FEVO

Milwaukee Bucks

New York Yankees

San Diego Wave FC

Masterclass Rooms – 2nd Floor
14:30 PM – 15:00 PM

Maximising Sponsorship Value for Rights Holders and Brands

Brought to you by Turnstile

Turnstile

Formula E

Arsenal FC

TEAM Marketing

Location marker Tech & Innovation Stage
14:30 PM – 15:00 PM

Maximising Sponsorship Value for Rights Holders and Brands

Brought to you by Turnstile

  • The latest and emerging trends across the sponsorship space 
  • The rise of increasingly sophisticated sponsorship rights – and the impact of them 
  • Harnessing intellectual property value 

Turnstile

Formula E

Arsenal FC

TEAM Marketing

Tech & Innovation Stage
14:40 PM – 15:20 PM

Breaking through Boundaries: AR, VR and the Evolution of Sports Consumption

Session sponsored by Unity

Unity

Liverpool FC

Ultimate Fighting Championship

BT Sport

Location marker Headline Stage
14:40 PM – 15:20 PM

Breaking through Boundaries: AR, VR and the Evolution of Sports Consumption

Session sponsored by Unity

  • Facing the increasing challenge of capturing and keeping the engagement of the next generation of fans
  • The evolution of sports consumption, from AR/VR to games & esports, volumetric capture to interactive streaming
  • Three perspectives from leading companies in the sports ecosystem proactively embracing the paradigm shift

 

Key Question: Will technology ever reach the point of completely replicating in-person viewership?

Unity

Liverpool FC

Ultimate Fighting Championship

BT Sport

Headline Stage
15:00 PM – 16:00 PM

Leaders Podcast: Leaders on the Ground – Leaders Week in Review

Leaders

Leaders

Ticketmaster Sport

Location marker Live Podcast Stage
15:00 PM – 16:00 PM

Leaders Podcast: Leaders on the Ground – Leaders Week in Review

  • A full week in review
  • All the biggest talking points and themes contextualised
  • Special guests

Leaders

Leaders

Ticketmaster Sport

Live Podcast Stage
15:20 PM – 15:50 PM

Finding Untapped Value: Reaching Sports Fans with Google Search

Brought to you by Google

Google

DAZN

WSC Sports

Location marker Tech & Innovation Stage
15:20 PM – 15:50 PM

Finding Untapped Value: Reaching Sports Fans with Google Search

Brought to you by Google

  • Boosting discoverability of content and diving traffic to your platforms 
  • Unlocking the full value of your content with automated story highlights  
  • Capturing and converting peak fan interest organically as matches happen 

Google

DAZN

WSC Sports

Tech & Innovation Stage
15:40 PM – 16:20 PM

A Measure of Success with Pernod Ricard

Brought to you by Nielsen

Pernod Ricard

Location marker Headline Stage
15:40 PM – 16:20 PM

A Measure of Success with Pernod Ricard

Brought to you by Nielsen

  • Where sponsorship sits within a wider marketing plan, and how brand positioning is taken into account
  • Return on investment vs. return on objective, what does success really look like?
  • How partnerships have changed to account for increasingly savvy consumers

Pernod Ricard

Headline Stage
16:40 PM – 17:20 PM

Point, Shoot, Publish, Earn

Session sponsored by 4SE

Sidemen

Location marker Headline Stage
16:40 PM – 17:20 PM

Point, Shoot, Publish, Earn

Session sponsored by 4SE

  • Creator culture and what that entails, as the barriers to creation continue to drop
  • The story of the Sidemen, from webcam upstarts to international celebrities
  • The lessons to be learnt by the sports industry when looking at the power of influencers

 

Key Question: Is influencer marketing the way forwards to reach new audiences?

 

Sidemen

Headline Stage

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