Saudi Arabia and Sport: The Vision, The Strategy, The Future

• Charting the ambition of a sporting nation on the rise: why Saudi Arabia is investing into sports, and what they hope to achieve
• The transformation of the sporting ecosystem, the establishment of a sports economy and unpacking questions around the impact of hosting major sports events on society
• Mass participation, talent development and elite performance: establishing a new sports strategy and leveraging it to full effect

The Investment Hour: Nothing Ventured, Nothing Gained

Presented by Deloitte

• The inside track on private equity and sports: the why, the when and the how
• From league to team to minority ownership, what do investors look for in assessing a sports property?
• Funding, founding and sourcing: a step-by-step guide through venture capital’s increasing influence in the sports world

Change, Challenge, Collaboration: The Unpredictable Future of Media

• Changing habits and what that means for fans, networks and brands
• Production matters: the role of streaming, the rise of sustainable solutions
• The blank canvas of women’s sport coverage: what now and what next?
Changing habits and what that means for fans, networks and brands

Disrupting a Model that Works: Shaping the Future of Sports Consumption

Presented by Sony’s Sports Businesses

• The rising demand for interactive experiences and the technology bringing the game ever closer to fans
• The roadmap to engaging with Gen Z, building the funnel from casual fan to dedicated supporter.
• From high definition to high detail: refining and reshaping the broadcast product and delivering new ways for fans to engage

Breaking Down Barriers: Three Perspectives on Sports’ Crusade to Reach New Fans

• Charting the changing product and consumption landscape for fans, players and administrators
• Pinpointing the emerging trends, technological advancements and tactics to attract new audiences to sport
• The collaborative process between technology, rights holders and athletes, and why it’s essential in driving innovation

A Tournament and a Catalyst: Inside the FIFA Women’s World Cup

• The top line view on the successes of the 2023 tournament, and how it will serve as a catalyst for continued growth of the women’s game
• Enhancing professionalisation, developing new commercial opportunities and avenues, and capitalising on momentum
• The day-to-day work that went on to culminate in the 2023 World Cup; and the work going on already looking ahead to 2027

FIFA’s New Commercial Partnership Model

• The results so far and the ambitions for the future as FIFA World Cup 2026 looms
• Establishing the first dedicated Women’s World Cup sponsorship programme and reviewing its rollout at the FIFA Women’s World Cup 2023
• Lessons learned from Qatar, Australia and New Zealand and and how they are informing commercial decisions

The Next Frontier: Saudi Football’s Rise to Prominence

• The aims and ambitions of Saudi Arabia’s football strategy, from national teams to the men’s and women’s domestic game to grassroots and participation
• The short and long-term goals for the Saudi Pro League: attracting stars, engaging new fans and growing a global brand
• Building a holistic model for Saudi football – investing in the ecosystem, forging new relationships, hosting global events and creating a lasting legacy

Governing and Growing the Game: In Conversation with Mark Bullingham  

• The Football Association’s top executive in conversation with a top England player – a fresh take on the key challenges in the game, and giving players a voice
• The English football funnel: from grassroots to elite, what’s right and what’s not
• Reflections on the Women’s World Cup, and looking ahead to the summer of 2024: men’s Euros and Wembley’s Champions League final

Inside the Owners’ Circle

• The role of a Premier League owner in 2023 – and what’s front of mind
• The direction of travel on the major issues: Financial Fair Play and the impact of new ownership
• How to effectively execute long term business strategies in an ephemeral and unpredictable industry

Big Designs for Big Events: Unpacking the Host Process

• The bidding process that leads to successfully winning and hosting a major tournament, from concept to execution
• Building on the legacy of previous editions, while ensuring your competition retains its own distinct flavour
• Working with local and international stakeholders to ensure the lasting impact of the tournament

New Stadium, New Regions, New Era of Leadership at the Chicago Bears

• Transforming the Bears into a championship organisation – on and off the field
• International expansion: connecting with new fans in new regions and broadening the franchise’s global reach
• Developing a state-of-the-art stadium for fans and players: the process, the pitfalls and the possibilities

The AI Advantage: How Leading Brands are using Artificial Intelligence to Win

• An insider track on leveraging AI solutions to enhance business performance – direct from the cutting edge
• Creativity to productivity and everything in between: use cases to watch, lessons to be learnt
• Developing and embracing a smart AI strategy within your organisation

Where Next For The European Super League?