Infront is one of the few companies that offers everything an event or commercial partner needs to be successful – be it innovative digital solutions, world-class event operations, international media rights distribution, sponsorship sales and activations or cutting-edge media production. Indeed, no other in the industry can equal our experience when it comes to serving international sports federations – some of our contractual relationships go back over 35 years and are among the longest in the industry.
Founded in 2018 Infront Lab is the organisation’s digital and technology division. The Lab has constructed a suite of products, services and partners to help rights holders in all aspects of the business: from content creation and management, workflows, data capture and analysis, strategic consulting and execution. Located in the heart of Israel’s tech capital and across the European sports landscape, the Lab has a front-row seat to the latest developments, cutting-edge technologies and the world’s top sports organisations, allowing us to match the right technologies with the correct rights owners.