Alanoud leads sponsorships and events for Saudi Arabia’s Public Investment Fund, overseeing one of the fastest growing and most influential sports partnership portfolios in the world
As Saudi Arabia continues to reshape the global sports landscape, she’s playing a central role in the strategy behind PIF’s investments and partnerships across global sport, including tennis, golf, football and motorsport
She’ll be taking part in a session examining how Saudi Arabia are building an local infrastructure that’ll help make them a sporting superpower, with long term aims like Vision 2030 and the FIFA Men’s World Cup 2034 in mind
