Collette oversees Manchester United’s club wide operations, ranging from running the day-to-day business of the club to ticketing and Old Trafford
She’ll be joining us as one of our latest expert moderators, asking the questions of Google’s John Abel following his presentation on how artificial intelligence can revolutionise the sports industry
Understanding how Collette, and by proxy Manchester United are viewing AI will provide a unique opportunity to unpack how the organisations at the top of sport are preparing for what many expect to be the next big shift in how we all work with technology