Julia has led Product and Marketing for the last 11 years at LEGO, leading 1,800 people around the world, spanning Product Development, Marketing, Research & Insights, Licensing & Partnerships and the LEGO creative agency
LEGO, the iconic building bricks, have been increasingly involved in the world of sports through their recent F1 and F1 Academy sponsorship deal, bringing a new kind of category – and vision – to how these deals come together
She’ll be joining to discuss LEGO’s culture of creativity: from product building to marketing and even future ambitions for sport, with insights from their recent collaboration with FIFA
