Louise takes charge of Carlsberg’s variety of sponsorships, with a focus on leveraging the brand’s longstanding partnerships to create unique and iconic activations.
Carlsberg are known for some of their iconic slogans and campaigns, such as “probably the best beer in the world” and “if Carlsberg did…”, and are also no strangers to the world of sports sponsorship, with partnerships ranging from the UEFA European Championships to the Olympic Games (and of course, Liverpool FC as well, the longest standing partnership in the Premier League)
She’ll be joining us as a contestant for Sponsorship Room 101, giving us another unique perspective to hear from on what the key issues are in the sponsorship space at large
