Peter is a board member of the Saudi Pro League (SPL) and founding Chairman of the SPL Media House. His 40-year career in sports media includes spells as the CEO of Eurosport, Fox Sports Asia and Ten Sports. He spent five years running sports partnerships for Meta and currently advises sports federations and sports tech companies.
Saudi Pro League is one of Asia’s biggest leagues and is home to over 150 international players from 47 countries. Its clubs are some of the most successful on the continent and welcome thousands of fans on a weekly basis. Its currently undergoing a massive transformation across all areas and has set a target of becoming one of the top ten leagues in the world.
He’ll be speaking in a session on Saudi football’s rise to prominence, particularly focusing on the SPL’s short and long-term goals, the immediate impact of acquiring stars, attracting and engaging fans, building a world-class brand and introducing new broadcast technology.
