Robin is a versatile international marketer whose former roles include positions at Disney, NBCUniversal, WarnerMedia and Entertainment One, working on building global brands and delivering multi-platform activations
Now leading on the Bluey brand, Robin’s previous role saw him leading on one of the largest and most recognisable children’s TV characters: Peppa Pig – experts on marketing to the younger generation don’t come more experienced than him
Bluey, for those unfamiliar, is a children’s TV show that has seen a meteoric rise to become the most watched show across the Gen Alpha demographic worldwide. To give you an idea of how popular the show is, a report from Bloomberg earlier this year found that the show was garnering 29% of ALL viewership on the Disney+ platform
