Rory is an advertising executive, author and columnist, who runs a behavioural science practice that looks to discover the ‘unseen opportunities’ in the way people act – for instance tripling the sales rate of a call centre by adding a few specific sentences to the script.
Ogilvy are one of the world’s oldest advertising agencies – founded back in 1850 – and established their name by creating iconic advertisement campaigns for the likes of Coca-Cola, Ford, American Express and Barbie
He’s perhaps most well known for his TED talk-style presentations (including actual TED talks) on topics such as consumer behaviour, the psychology of advertising, and the science of marketing – a format he’ll be bringing to the Creative Stage
