A global sports and brand executive who has led teams at Nike and Jordan Brand, Sandra was announced as the first Commissioner of LOVB Pro in January 2026.
She oversees all aspects of LOVB, the North American indoor volleyball league that launched in 2025 and is now transitioning from start-up to expansion mode, with three new professional teams, five new ownership groups and multiple media rights partnerships recently secured for its second season, which concluded in April.
Sandra joins a session on the Marketing and Creative staged focused on how to build and market start-ups, featuring senior leaders and founders from a variety of next-generation sports properties.
