Simon joined Pentland Brands in 2016 as Head of Sports Marketing for Canterbury and later Mitre and Speedo. He now represents the full brand portfolio and has negotiated key partnerships with the FA, British & Irish Lions and major swimming federations
Pentland Brands are the parent company behind such brands as Berghaus, Ellesse, Speedo, Canterbury, Mitre and more – a healthy suite of some of the world’s most recognisable sport, outdoor and lifestyle brands
He’ll be one of our contestants on Sponsorship Room 101, where experts from the sports marketing and sponsorship world tell us what they think needs to be thrown out from the space
