LaLiga join the LeadersWeek.direct/ series as a Main Partner

LaLiga, the top-flight Spanish football league and entertainment company that supports the sustainable growth of football around the world, has agreed a partnership with Leaders – the premium global conference and publishing organisation in sport – to educate the wider sports market on their international growth plans and to showcase their tech initiatives and innovative partnerships to the industry.

To kick start the collaboration, LaLiga’s Managing Director for MENA Maite Ventura and Digital Strategy Director Alfredo Bermejo will tune in to the LeadersWeek.direct/AbuDhabi digital broadcast on 16 – 17 March, in partnership with Abu Dhabi Sports Council, to share the keys to successfully activating across the GCC, provide an insight on how rights holders can grow their foothold in the region and will reflect on the organisation’s recent partnership with Amazon-owned streaming platform Twitch; the first European sports property to launch on the channel.

With football at its core, LaLiga is focused on creating the most engaging content, from its audiovisual broadcasts to social media and mobile applications, designed specifically for the audience in mind. This approach has earned it over 110 million followers on social platforms, a cumulative broadcast audience of 2.8 billion in the last season and new associations with organisations including LiveLike, Orange, LiveScore, China Mobile and more recently, Twitch.

Óscar Mayo, Director of Business, Marketing and International Development commented,

“In our years of partnership, Leaders has shown itself to be a very important community in the sports industry, creating events that reflect the true depth of our business and bring together the real change-makers. We are confident of building on such partnerships to help the industry discover new growth opportunities together.”

Simon Thomlinson, Strategic Partnerships Director, Leaders stated,

“We’re delighted to have LaLiga aboard once again as a Main Partner and I’m personally excited to see their representatives in action during our LeadersWeek.direct/ series. As an organisation we are focused on championing excellence across the business of sport and that ethos certainly resonates with LaLiga’s vision. They’re an organisation that continually innovate, always look to apply cutting edge insight and are relentless in their pursuit of thought leadership in the sport and entertainment space. We’re thrilled to have their support in 2021 and we look forward to welcoming the team next week at LeadersWeek.direct/AbuDhabi.”

Secure your digital pass to hear from Maite on the keys to successfully activating across the GCC at 09:30 (GMT) on 16 March and hear from Alfredo on the league’s groundbreaking partnership with Twitch at 10:40 (GMT) on 17 March.

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