Leaders partner with POWA index

Leaders are delighted to announce POWA index, the world’s first data-driven, real-time sports sponsorship valuation engine, as a partner for the 11th edition of The Sport Business Summit, London taking place on 10 – 11 October 2018 at Chelsea FC, Stamford Bridge.

The Leaders Sport Business Summit is part of Leaders Week London 2018, 8 events spread across London on 8 – 11 October hosting an international audience of over 3,000 director level executives from global sport, technology and entertainment.

POWA index is the world’s first data-driven, real-time sports sponsorship valuation engine. It provides a holistic view of the market by incorporating traditional media, digital platforms and fan interactions. This helps brands optimise their sponsorship investment strategies and enables teams, leagues and rights owners to demonstrate and improve their sponsorship value. The partnership with Leaders plays an important role in the launch of the POWA index platform.

Michael Flynn, Chief Executive Officer, POWA index commented: “Leaders is the standout event in the global sport business industry, and partnering with The Sport Business Summit will provide us with a platform to meet top level executives from around the world all in one place.”

Simon Thomlinson, Head of Sponsorship, Leaders commented: “We’re delighted to welcome POWA index as a partner of The Sport Business Summit. Data is absolutely vital in the modern sponsorship industry, and this exciting new platform will help brands maximise their investment and enable teams, leagues and federations to increase sponsorship value.”

Attendees of The Sport Business Summit, taking place during Leaders Week London, will hear from inspiring thought leaders including: John Doig, Executive Vice President & Chief Marketing Officer, Scotiabank; Paul Levesque, Executive Vice President, Talent, Live Events & Creative, WWE; Claire Cronin, Chief Marketing Officer, Virgin Atlantic; Alex Green, European Managing Director, Sports and Channels, Amazon Prime Video; Ipsita Dasgupta, President, Strategy & New Ventures, Star India; Eric Woolworth, President – Business Operations, Miami HEAT / AmericanAirlines Arena; Sandrine Conseiller, Executive Vice President Marketing & Branding, Lacoste; Andrea Radrizzani, Owner, Leeds United FC; Andy Nairn, Founding Partner, Lucky Generals; Jeffrey Godsick, Executive Vice President of Worldwide Partnerships & Brand Management, Sony Pictures; Al Guido, President, San Francisco 49ers; Nuria Tarre, Chief Marketing Officer, City Football Group and many others.