It is a time of flux in the media industry. Content distribution models are shifting to meet changing consumer habits, and new technology and new monetisation models are funnelling the channels of change in new and different directions.

Live sports broadcasts have held out as the last bastion of appointment-to-view programming, but new research has revealed that how we watch sport – and how we expect to watch sport – is changing too.

A comprehensive study, commissioned by Verizon Media and undertaken by Sapio Research using a representative sample of over 5,000 people across the US, UK, France, Germany, and the Netherlands, has revealed a number of key insights into viewer expectations of sports streaming services; expectations over value, content make-up, quality and more.

The latest 36-page Leaders report presents those findings and gives some sports media context and commentary, pulling information and examples from across the industry.

This report has been produced by Leaders with the support of Verizon Media. The report is free to download and requires a basic set of details. We will not share these details with any third party, but if you’re happy for us to share them with Verizon Media – and Verizon Media alone – then please tick the box where prompted.

Events and Reports

You might be interested in…

13 May 2025 • Event

Women in Sport Applications

1 May 2025 • Event

Summer Drinks

27 Jan 2025 • Report

Leaders Report: Sport’s Tech Stack – Pointers, Processes and Planning for a Smarter 2025

13 Jan 2025 • Event

Leaders Meet Innovation VIP

22 Nov 2024 • Event

Festive Drinks

22 Oct 2024 • Report

Podcast Series – Convergence: An Executive Summary

14 Oct 2024 • Event

Leaders Meet Innovation

9 Oct 2024 • Report

Leaders Report – The Ultimate Venue Experiences

25 Sep 2024 • Event

Women in Sport Breakfast (closed won)

10 Sep 2024 • Event

Leaders Connects – CW sign up page

28 Aug 2024 • Event

Attention Seekers

16 May 2024 • Report

Leaders Report – Succession in sport: future proofing through planning and development

Related articles

More from the Intelligence Hub

16 Dec 2024 • Article

Sports Business Journal and Leaders in Sport Announce Inaugural ‘The Business of Soccer’ Conference

8 Jul 2024 • Article

Leaders, Women in Football and Women’s Sport Collective Partner to Expand Access to Women Working in Sport

9 Apr 2024 • Article

National Basketball Players Association Partners With Leaders

25 Mar 2024 • Article

Leaders in Sport and The Football Association Partner to Drive a More Inclusive Future in Sport 

18 May 2023 • Article

Broadcast Disruptors Bulletin: IMG’s production base; the art of football analysis; and what Linda Yaccarino’s new job means for sport

27 Apr 2023 • Article

Broadcast Disruptors Bulletin: LFP Media’s transformative hires; Italy’s sports broadcast market analysed; and does women’s sport coverage need more controversy?

29 Mar 2023 • Article

Broadcast Disruptors Bulletin: Brazil’s latest streaming sensation; how school sports is at the forefront of South Africa’s sports broadcast market; and why Fortnite just got a lot more interesting

27 Mar 2023 • Article

Leaders in Sport lands in India as they announce partnership with world-renowned IPL Franchise, Royal Challengers Bangalore

17 Mar 2023 • Article

Broadcast Disruptors Bulletin: Serie A, Premiership Rugby and why we might need to talk about Reddit

23 Feb 2023 • Article

Broadcast Disruptors Bulletin: Apple, animation and the Bundesliga’s VAR broadcast plan

10 Feb 2023 • Article

Broadcast Disruptors Bulletin: Serie A and the Bundesliga contemplate media rights investments; what 78.9% of us are doing on TikTok; and why the Atlanta Falcons built a TV studio

31 Jan 2023 • Article

Diversity Series: Welcome to 2023