It is a time of flux in the media industry. Content distribution models are shifting to meet changing consumer habits, and new technology and new monetisation models are funnelling the channels of change in new and different directions.

Live sports broadcasts have held out as the last bastion of appointment-to-view programming, but new research has revealed that how we watch sport – and how we expect to watch sport – is changing too.

A comprehensive study, commissioned by Verizon Media and undertaken by Sapio Research using a representative sample of over 5,000 people across the US, UK, France, Germany, and the Netherlands, has revealed a number of key insights into viewer expectations of sports streaming services; expectations over value, content make-up, quality and more.

The latest 36-page Leaders report presents those findings and gives some sports media context and commentary, pulling information and examples from across the industry.

This report has been produced by Leaders with the support of Verizon Media. The report is free to download and requires a basic set of details. We will not share these details with any third party, but if you’re happy for us to share them with Verizon Media – and Verizon Media alone – then please tick the box where prompted.

Events and Reports

You might be interested in…

17 Feb 2022 • Report

Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022

11 Feb 2022 • Event

Broadcast Disruptors

9 Feb 2022 • Event

Community

9 Feb 2022 • Event

Leaders Meet Diversity

25 Jan 2022 • Event

Moon Javaid

25 Jan 2022 • Event

Sam Yardley

25 Jan 2022 • Event

Jo Kelly

25 Jan 2022 • Event

Ali Donnelly

25 Jan 2022 • Event

Yath Gangakumaran

25 Jan 2022 • Event

Mike Armstrong

25 Jan 2022 • Event

Eric Winston

17 Dec 2021 • Report

How to maximise the value of branded content in 2022

Related articles

More from the Intelligence Hub

24 Jun 2022 • Article

Broadcast Disruptors Bulletin: Why sport should look at original scripted programming; the ICC view on India’s thriving media market; and what happens now MLS has sold its global rights

26 May 2022 • Article

Broadcast Disruptors Bulletin: How W Series reset its broadcast strategy; pressure in the subscription system; and Bill Simmons takes the reins at Spotify

5 May 2022 • Article

Broadcast Disruptors Bulletin: The case for Channel 4; the place for FIFA+; and the changing face of Bundesliga matchdays

7 Apr 2022 • Article

Broadcast Disruptors Bulletin: The NFL’s possible D2C play; how FIBA and Two Circles plan to change the game; and digital Galactico Russell Stopford on joining Stadion

1 Apr 2022 • Article

Leaders and Deloitte Agree Multi-Year Leaders Under 40 Award Sponsorship

24 Mar 2022 • Article

Broadcast Disruptors Bulletin: Apple takes a bite of live sport; how F1’s helmet cam is providing a fresh perspective; and the NBA’s latest thinking on global fans

3 Mar 2022 • Article

Broadcast Disruptors Bulletin: DAZN tweaks its model; standby for 10 minute TikToks; and what CBeebies can teach sport

17 Feb 2022 • Article

Broadcast Disruptors Bulletin: Timo Lumme’s Olympic broadcast rights analysis; Dave Gibbs on the streaming ‘wars’; and the QR code that won the Super Bowl

3 Feb 2022 • Article

Broadcast Disruptors Bulletin: Broadcasting Beijing 2022; the business behind the streaming wars; and unpacking skiing’s game-changing drone shots

20 Jan 2022 • Article

Broadcast Disruptors Bulletin: 2022 sports media predictions; the documentary boom intensifies; and BeIN Sports’ CEO on piracy

28 Oct 2021 • Article

Leaders Digest: NFL making global moves; a sensational thread; and lots of meaningful numbers.

29 Jul 2021 • Article

Broadcast Disruptors Bulletin: Solving the Olympics’ discovery problem; Barstool goes live on the way to the moon; and why sport should be keeping an eye on CNN+