It is a time of flux in the media industry. Content distribution models are shifting to meet changing consumer habits, and new technology and new monetisation models are funnelling the channels of change in new and different directions.

Live sports broadcasts have held out as the last bastion of appointment-to-view programming, but new research has revealed that how we watch sport – and how we expect to watch sport – is changing too.

A comprehensive study, commissioned by Verizon Media and undertaken by Sapio Research using a representative sample of over 5,000 people across the US, UK, France, Germany, and the Netherlands, has revealed a number of key insights into viewer expectations of sports streaming services; expectations over value, content make-up, quality and more.

The latest 36-page Leaders report presents those findings and gives some sports media context and commentary, pulling information and examples from across the industry.

This report has been produced by Leaders with the support of Verizon Media. The report is free to download and requires a basic set of details. We will not share these details with any third party, but if you’re happy for us to share them with Verizon Media – and Verizon Media alone – then please tick the box where prompted.

Events and Reports

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Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI

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Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology

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Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022

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Leaders Meet Diversity

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Jo Kelly

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