Anurag is responsible for driving the global growth and commercial strategy of the global cricket, overseeing media rights, sponsorship and digital engagement across ICC events, including record-breaking agreements for recent World Cups.
Dahiya has been instrumental in expanding cricket’s reach into new markets and enhancing its value proposition for partners. His work reflects cricket’s transformation into a truly global commercial property, balancing tradition with innovation.
He brings deep expertise in building scalable revenue models and unlocking new audiences in a competitive sports landscape.
