RCB has the most organically engaged fandom across all India Premier League teams.
They are a franchise built on a lifestyle proposition with high cut through rate across pan India, with rapidly rising global equity. The business and brand operates at the intersection of sports, lifestyle and culture – with their engagement numbers speaking for themselves:
// 45m+ highly engaged fans across social networks/digital assets
// Constantly amongst the top 3 highest engaged global sports teams over the past 3 years annually within the IPL
// RCB has the highest number of top-rated games across the IPL season with a cumulative TV and streaming reach of 552m viewers in IPL 2024, making the team one of the highest engaged sports franchises globally on broadcast.
// The first movers in the IPL in identifying clutter breaking content opportunities/digital IP’s, with the ability to monetize them
// Created the industry standard in game day hospitality in the IPL, benchmarked to marquee global match day hospitality and fan experiences
In addition to the above, RCB have continued to demonstrated the ability to create large bespoke experiences for their fans centred around brand assets, players, game day experience and more.
Live TV Viewers for RCB Matches in 2022
Social Media Followers
Across all Global Sports Teams
Subscribers on YouTube
