India has become a hub for innovation and the home of world record setting commercial deals in sport. The Indian Premier League is the number 1 cricket league in the world, currently valued at $17 billion. They recently sold its broadcaster rights for the upcoming five-year cycle for $6.2 billion, in a deal that establishes the league as one of the most valuable sporting entities in the world.
These deals are setting pace for the future of our industry and why we need to be part of India’s growth story.
RECORD BREAKING DEALS
The IPL’s newest media rights deal running from 2023-27 is one of sport’s most lucrative broadcast deals ever, with Viacom18 and Disney-owned Star India combining to spend over $6 billion
A HUB FOR INNOVATION
Bangalore has become known as the Silicon Valley of Asia because of its thriving tech industry. The city has become a hub for tech startups, IT companies, and multinational corporations. Bangalore topped the startup funding chart in India with $10.8b in 2022 (Economic Times)
HUGE DIGITAL AUDIENCES
India is Facebook’s largest market with the platform counting 314.6 million users, dwarfing the second largest market in North America (175m). In 2022, there were also more than 600m smartphone users in India with this predicted to grow further in 2023 (Times of India)
AN INFLUENTIAL HOST
Event host partner, Royal Challengers Bengaluru (RCB) and parent company Diageo are two of the most recognisable brands in the country. RCB continues to be one of the top-tier, most engaged teams on social globally and #1 in the IPL, with unparalleled cultural influence across social and traditional media platforms. RCB women’s team was crowned champions in 2024.
RAPID ECONOMIC GROWTH
India is already the fastest-growing economy in the world and is on track to become the world’s third largest economy by 2027, surpassing Japan and Germany (Morgan Stanley)
