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Welcome and Opening Remarks

Putting the Athlete at the Centre of an Ecosystem – Learnings for Indian Sport From Cricket

The transient nature of sport; talent ID; building performance environments and progression pathways; second careers for athletes

Commercialising Major Events: FIFA’s World Cup Brand Platform

How FIFA nurtures and builds relationships with commercial partners; the road to World Cup 2026; working creatively with global brands to drive engagement and awareness

Takeaways: Commercialization roadmap for Indian Sports in the lead up to 2036; What we need to do to achieve tangible scale and implementation?

Special Address

Coffee

Women’s Sport is Here to Stay and Scale: A Guide to Making Indian Women in Sport a Driving Force Behind the Country’s Sports Economy

How to build the structures, governances, commercial models and performance pathways to drive a revolution in women’s sports in India and beyond over the next decade.

Takeaways: Pathway of Indian Women’s sport in the segue of 2036.

Using a Sport to Tell (and Sell) a National Brand Story: Serie A’s Made in Italy

Sport as a promotional tool for nations; selling the dream to fans and brands.

Takeaways: What can India imbibe while we structure our country as a sporting powerhouse in the lead up to the 2036 bid.

Lunch

Britain’s Gold Rush: Cycling’s Race to Olympic Success

How a united commercial and performance approach led to an unparalleled era of success

Takeaways: How can the Indian Olympic association pick medal winning opportunities in specific sports and build a pathway for success in the lead up to 2036.

The Boardroom View: Making Sport More Investable

What the increase in private equity investment in sport looks like; private equity’s role in moving Indian sport forward.

Takeaways: Role of private equity, sovereign funds in the investment roadmap of India 2036.

Media and the Olympics: How the IOC Assesses Markets and Builds Value

What the IOC looks for in a true broadcast partnership; Reinventing the Games-watching experience for next gen fans.

Takeaways: How global media trends are impacting a market-by-market approach.

Coffee

Shaping a Portfolio Approach for Impact in Indian Sport

Takeaways: How can private enterprise play a role in making India a sports-forward nation.

Athletes x Brands: Collaboration and Creativity in Action

Puma’s role in supporting Olympic/Paralympic athletes; what supporting India’s sporting dream looks like; spotting market opportunities around talent at an early stage; athletes as entrepreneurs.

Takeaways: Role of endemic sponsors in long term in long term support to Olympic and Paralympic athletes.

Drinks and Evening Reception

India’s Journey to Becoming a Sporting Superpower

Invitation-Only Private Workshop

India 2036 – what does India need to do to become a sporting-forward nation?

• More wide-ranging public-private partnerships
• A joined-up approach
• Venue and infrastructure development
• Enhanced performance pathways
• Putting athletes at the centre of the action

Convening a specially invited group of senior figures from India and the international sports community, for an exclusive, private workshop to discuss India’s journey to becoming a sporting superpower. The private forum will allow for high-level introductions and discussions, on the ways in which India can best prepare itself for the next decade of sports growth.

Arrivals and Networking Lunch

Opening Remarks

Operating World-Class Venues: How to Supercharge the Fan Experience

What’s the blueprint for the next generation of Indian sports venues; how to drive attendance, hospitality and experiences.

Sports Policy Development: Building a Joined-Up, Multi-Level Government Approach for 2036

Coffee

Inculcating Sports Culture as a Core Skill for Nation Development

Takeaways: Mission 2036 starts with India becoming a grassroots sporting nation, what does this mean and what is the vision?

In Conversation with Virat Kohli

Current and future of Indian sports, what is needed to unearth the next global sports icon from India outside of cricket.