Events and Reports
As a buzzing day at Stamford Bridge becomes a bustling evening in its environs, welcome to your on-the-button round-up of the Leaders Sport Business Summit 2016. We can’t promise this will be comprehensive, but it should at least provide a few nuggets from what was an action-packed programme once again.
The SportBusiness chaps have been chronicling the day on their excellent (and free) live blog platform, so do check that out. All four content streams were covered – which was a tough ask, but adroitly done.
We’re off to Frankie’s for one of those famous Leaders After Parties – more on that in tomorrow’s round-up no doubt – but in the meantime, catch up on a business-card busting day below.
Seen:
Heard:
In between his Ryder Cup gag and his creative pronunciation of Carles Puyol’s name, Leaders founder James Worrall mentioned we’d been hard at it for a day already. He was right; we hosted the Fan Marketing Summit and the Future Stadium Summit for a hand-picked band of rights holders here at Stamford Bridge yesterday. A conference wouldn’t be a conference without a conference write-up. So here are brace of them:
Do people still say tweeps?
@Ridyard: Superb insights into Neuromarketing and Behavioural Economics with Rory Sutherland
@samcunningham: Brady: ‘A stadium doesn’t make a club, it’s the people who support it.’ #Leaders16
@JakeFCohen: Very cool panel at #Leaders16 – CEOs of Liverpool, Inter Milan + Aston Villa share the stage to talk about capturing emerging Asian markets
@gdicastri: The average age of an NFL fan is 47. Ave player of esports, 22. 70% of esports audience, under 34.#numbers #Leaders16
@StepanHanus: Great session full of passion hold by Pamela El, @NBAOfficial. Wish to be so enthusiastic in my job, too.#Leaders16
The cameras were off, but the tongues were wagging in one of the most eagerly anticipated sessions of the day, as West Ham Vice Chairman Baroness Karren Brady sat down with Napoli Chairman Aurelio De Laurentiis. We had a man on the ground with a pen and a pad. And here’s what he turned out:
The rhetoric was a tale of two personalities: The Baroness’ professional, sensible approach to growing West Ham’s global appeal while remembering its blue-collar foundations vs. Mr. De Laurentiis’ straight-shooting, bombastic vision for reforming European football and creating a new world order
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