As the Chief Executive Officer of Viacom18 Sports, Anil Jayaraj oversees the growth and expansion of the sports business at Viacom18 across digital ( Jio Cinema) and TV ( Sports18).
Anil and his team made JioCinema the go-to destination for all leading sports events in just 2 years – including FIFA, Indian Premier League (IPL), NBA, BCCI cricket, BWF, Women’s Premier League (WPL), Olympics 2024 among others achieving record scale of viewership and business metrics and established digital as the dominant medium for sport viewing in India.
A passionate follower of sports since childhood, Anil also mentors various start-ups. He also conducts sessions/guest lectures on business and marketing at multiple B-schools.
