Making sense of the Chinese sports industry is not nearly as simple as making sense of the more established, but smaller markets across the world. Nevertheless, the growth is real.
China is rising; has already risen. From the real estate moguls making waves through acquisitive raids across the global sports, media and entertainment industries, to the uniquely regulated environment and specific government policies that have fuelled tech innovation and a flourishing digital-first content consumption culture within the country itself, the Chinese sports industry has never been so globally relevant, so open, and so exciting.
This report will look at the acquisitive activities of Chinese investors targeting sport abroad, and examine the shifting sands of the media landscape inside the world’s most populous country.
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