WINNERS
These newly established Purpose categories look at the way sport can be used to positively influence societal change. They uncover and award the organisations driving this industry forward through an array of projects and initiatives.
In partnership with:
COMMUNITY
The Community Award seeks out and celebrates an organisation that is using sport to bring a community together. This searches for a project that tackles a social problem in a practical way, reduces barriers between people or groups, and creates a lasting platform for positive engagement.
WINNER
EFL Tackling Loneliness Together
by EFL Trust
Inclusive Volunteering Programme
by Rugby League World Cup 2021, Community Integrated Care and Sport England
Philadelphia 76ers and New Jersey Devils Buy Black Programs
by Philadelphia 76ers and New Jersey Devils
Nationwide Ball Library
by Alive and Kicking and Sport England
BT x Discover Disability Football
by BT x Home Nations supported by Cake, Reach & Essence
INCLUSION
The Inclusion Award is designed to celebrate and award those who have challenged the norm within sport. We searched for projects/initiatives that fostered inclusion, equality and diversity, and appealed to communities irrespective of age, sexuality, gender, disability, religion or belief.
Prejudice can reduce opportunities in sport, limiting diversity, therefore we set out to find those tackling this issue and promoting increased engagement and participation.
WINNER
Leaders in Gender Equality
By Tampa Bay Buccaneers and the Tampa Bay Buccaneers Foundation
Valencia CF Fundació
by Valencia Football Club
2021 49ers PRIDE Campaign
by San Francisco 49ers
Downs Syndrome Project
by Sir Stanley Matthews Foundation and North London United
Women in Football
by Women in Football
SUSTAINABILITY
The Sustainability Award looks to celebrate organisations that use sport as a catalyst to promote and combat environmental and ecological issues within society.
Whether that’s a strategy to become carbon neutral, or an initiative to conquer the effects of global warming, we searched for those who have committed to making a long-term impact and used sport as a vehicle to communicate and facilitate change.
LEADERS SPORTS AWARDS / / LEADERS UNDER 40
Following a 12 months like no other, we were on a mission to identify and recognise exceptional individuals who have moved the sports industry forward. View with 30 leaders aged under 40 have been inducted into the prestigious Class of 2021.
In partnership with: