Leaders in Business
I’m a sports leader:
  • Off The Field
  • On The Field
  • About
    • Careers
    • Contact
  • Newsletters
  • Partners
  • Events
  • Community
  • Intelligence Hub
  • Awards
Leaders home
Sport Business Leaders Sport Business Logo
  • Events
  • Community
  • Intelligence Hub
  • Awards

Sep 06, 2018

Articles

Meet the Shortlist: Live Experience

Category
Brands & Sponsorship, Strategy & Commercialisation, Technology & Innovation
Share
Facebook Twitter Email Copy Link
https://leadersinsport.com/sport-business/articles/meet-shortlist-live-experience/

With just over a month to go to the big night, get an insight into the work of this year’s Leaders Sports Awards Live Experience category.

For any sports event promoter or team finding ways to continuously enhance the spectator experience is a key and constant priority, from customer service to improved facilities, the use of technology to generating unique moments. Whether it’s delivering something special for fans attending a game, serving up a treat for guests in a hospitality suite or creating something entirely new to allow more people to experience an event, these are the judge’s six outstanding candidates for the Leaders Sports Awards Live Experience category. Find out who wins on Tuesday 9th October, at London’s Natural History Museum.


Intel House at the PyeongChang 2018 Olympic Winter Games
by Intel and GMR Marketing

Intel signed its groundbreaking Olympic agreement in June 2017 and hired GMR Marketing to deliver a world-class product showcase experience for its international C-Level B2B guests at the PyeongChang 2018 Olympic Winter Games. Intel and GMR created Intel House, transforming a three-storey Korean restaurant into a customised, technology-rich space to serve as a home away from home for Intel’s top current and potential customers. Intel showcased its True VR, esports, drones and 5G technologies amidst traditional Korean entertainment and cultural experiences, high-end catering and Olympic athlete appearances in a lounge environment.

     

 

 

LFC World 2017/18
by Liverpool FC and CSM Live

LFC World, presented by Standard Chartered, is an experiential activation designed to build deeper connections with fans of Liverpool FC around the world and utilise the opportunity to engage fans with the club’s partners. The CSM Live agency worked alongside the club to define, design and deliver three immersive experiences in Mumbai, Jakarta and Dubai for the 2017/18 season. The experiences utilised state of the art technology, engaging partner activations, live screenings of big matches and featured past Liverpool FC legends presenting; Anfield’s famous Shankly Gates were also replicated in beautiful detail.

       

 

 

Return to MECCA
by Milwaukee Bucks

To create a truly one-of-a-kind celebration of the franchise’s 50th NBA season, the Milwaukee Bucks took the concept of “turn-back-the-clock” night to the extreme, returning to its original home arena for one night only. The “Return to the MECCA” game featured the Bucks debuting 1968 throwback uniforms and playing on a replica of the famous MECCA court – designed by pop artist Robert Indiana in the ’70s – in the first NBA game to take place in the UWM Panther Arena, formerly known as MECCA, in 30 years.

 

 

Samsung Slider
by Samsung UK and M&C Saatchi Sport & Entertainment

The Samsung Slider arrived at Twickenham for the 2017 HSBC London Sevens to offer a live sport viewing experience like no other and link to the latest Samsung QLED TV range. Standing by Samsung’s ‘Fewer, Bigger, Better’ ethos, the supporting campaign included pre-event content films, PR opportunities with leading England Rugby players and a strategy partnership with the Telegraph newspaper. The slider – a ‘state of the art four person mobile seating unit’ which moves up and down the touchline, following play – was operational for all 45 games during the tournament, with Samsung capitalising on the Sevens atmosphere to record over 4.2 million #SamsungSlider impressions over the weekend.

      

 

 

The Greatest Finals Day
by Edgbaston

NatWest T20 Blast Finals Day is the biggest day in England’s domestic cricket calendar. The 2017 event broke multiple records and was labelled as the best in the tournament’s 14-year history. Staged at Edgbaston and delivered with the England & Wales Cricket Board (ECB), Finals Day breaks cricket traditions with enhanced off-field entertainment. A record attendance of 24,426 were treated to an unforgettable sing-off between former England player Andrew ‘Freddie’ Flintoff and Sky Sports commentator David ‘Bumble’ Lloyd, plus the annual mascot race, as well as seeing Notts Outlaws crowned champions on a day that saw more than 1,000 runs scored.

 

 

The Tunnel Club
by Manchester City FC

Manchester City FC launched a world-first in football for the 2017/18 season, when it opened The Tunnel Club, a hospitality facility that the club says ‘redefines standards and customer experience on a global scale’. Tunnel Club guests are invited to watch players enter and leave the field at the Etihad Stadium through a 250m² glass tunnel that leads directly from the venue’s dressing rooms to the pitch itself. The Tunnel Club, which runs to two levels, also gives guests the chance to listen to matchday tactical insights via an interactive presentation by club performance analysts, as well as guest interviews and heated stadium seats directly behind Pep Guardiola’s dugout.

 

Events and Reports

You might be interested in…

29 Nov 2022 • Report

Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI

22 Sep 2022 • Report

Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology

1 Sep 2022 • Report

Leaders Guide – How to design the perfect high performance away day

17 Feb 2022 • Report

Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022

17 Dec 2021 • Report

How to maximise the value of branded content in 2022

29 Nov 2021 • Report

Leaders Special Report – Bidding and Staging: The host city equation

17 Aug 2021 • Report

Leaders Special Report – The super aggregators: sports IP pirates have gone OTT

14 Jul 2021 • Report

Leaders Special Report: Enabling digital transformation in sport

24 Apr 2020 • Report

Leaders Special Report: Sport and gamification

23 Jan 2020 • Report

Whitepaper – Game Changer: Rethinking Sports Experiences For Gen Z

26 Sep 2019 • Report

Leaders Special Report: Merchandising, ticketing, and driving value through memberships and loyalty

9 May 2019 • Report

Leaders Special Report: The Rise of the French Sports Industry

Related articles

More from the Intelligence Hub

5 May 2022 • Article

Broadcast Disruptors Bulletin: The case for Channel 4; the place for FIFA+; and the changing face of Bundesliga matchdays

7 Apr 2022 • Article

Broadcast Disruptors Bulletin: The NFL’s possible D2C play; how FIBA and Two Circles plan to change the game; and digital Galactico Russell Stopford on joining Stadion

1 Apr 2022 • Article

Leaders and Deloitte Agree Multi-Year Leaders Under 40 Award Sponsorship

24 Mar 2022 • Article

Broadcast Disruptors Bulletin: Apple takes a bite of live sport; how F1’s helmet cam is providing a fresh perspective; and the NBA’s latest thinking on global fans

3 Mar 2022 • Article

Broadcast Disruptors Bulletin: DAZN tweaks its model; standby for 10 minute TikToks; and what CBeebies can teach sport

17 Feb 2022 • Article

Broadcast Disruptors Bulletin: Timo Lumme’s Olympic broadcast rights analysis; Dave Gibbs on the streaming ‘wars’; and the QR code that won the Super Bowl

3 Feb 2022 • Article

Broadcast Disruptors Bulletin: Broadcasting Beijing 2022; the business behind the streaming wars; and unpacking skiing’s game-changing drone shots

20 Jan 2022 • Article

Broadcast Disruptors Bulletin: 2022 sports media predictions; the documentary boom intensifies; and BeIN Sports’ CEO on piracy

28 Oct 2021 • Article

Leaders Digest: NFL making global moves; a sensational thread; and lots of meaningful numbers.

29 Jul 2021 • Article

Broadcast Disruptors Bulletin: Solving the Olympics’ discovery problem; Barstool goes live on the way to the moon; and why sport should be keeping an eye on CNN+

22 Jun 2021 • Article

The Pride of Football: in conversation with Joanie Evans 

22 Jun 2021 • Article

How to personalise viewing experiences in sport’s new hybrid era

Go to home
Follow us on LinkedIn Follow us on Twitter

Contact

Leaders UK

Tuition House
27-37 St George's Road
Wimbledon
SW19 4EU
London
United Kingdom

Enquiries Line: +44 (0)207 806 9817
Switchboard Number: +44 (0)207 042 8666

Leaders US

120 W Morehead St # 400
Charlotte
NC 28202
United States

Enquiries Line: +1 646 350 0449

Leaders

  • Contact
  • About
  • Careers
  • News
  • Privacy Policy
  • CA Privacy Rights
  • Cookie Notice
  • Website Terms of Use

Sport Business

  • Events
  • Community
  • Intelligence Hub
  • Awards

Latest

Intelligence Hub
Leaders and Facebook Bolster ‘Diversity Series’ and Launch New Initiatives for 2021 Leaders and Infront X collaborate in new partnership to present Leaders Live

© 2023 Leaders. All rights reserved

  • Privacy policy
site by: evensix™