Sport and entertainment are full of wow moments. Instances of heroic endeavour, sporting excellence, historic achievement, soaring creativity that prompt ‘where were you when…?’ questions.
They’re also full of occurrences that hold personal significance to individuals: the guitar solo that sends shivers down the spine; the song that played when you first held the hand of your future spouse; the sweaty match shirt tossed insouciantly straight into your hands.
The blood is often up at sport and entertainment events; passion runs high; the senses are on red alert. And these wow moments are memorable. They’re the bits of the experience you recall when you think back on it weeks, months, even years later. They’re valuable, and as such, there is an industry dedicated to manufacturing them.
This comprehensive report looks at wow moments across the sports and entertainment space – from the multi-million dollar shows within shows, to the multigenerational rituals that have been baked into events themselves; it attempts to unpack how and why they make an impact and identifies the link between sensory experience and memory-making. Scroll below to download.
This report has been produced by Leaders with the support of GMR Marketing. The report is free to download and requires a basic set of details. We will not share these details with any third party, but if you’re happy for us to share them with GMR Marketing – and GMR Marketing alone – then please tick the box where prompted below.