Category
,

Analysing different approaches to digital strategy in sport in 2022.

Adopting new technology is a progressive move but its ability to generate results is down to how well it can be integrated into the current set-up. Can you cross-check audience data from your OTT with users of your official app or website? Is your match data being used to engage fans inside the stadium as well as TV audiences?

Whether you have a handful or a whole suite of technology services, they must be able to talk to each other for optimum results.

With the concept of digital transformation now well established across the sports industry, we’ve reached the second or third iteration of digital strategies at many major sporting bodies.

Effective digital transformation needs to be propelled by a powerful force of both incentives and dicentives, driven from the top, steered by the customers, informed by experts, and executed and evolved by all levels of an organisation encouraged to embrace new practices through a deliberate
corporate culture.

But none have taken as bullish an approach to transformation as LaLiga, which formally introduced a unique entity to the market in 2021 – a result of years of unprecedented investment and development – to support the industry with an all-in-one digital transformation offering.

This new report provides an in-depth analysis on that offering, and shines a light on different approaches being taken to technology and digital transformation at other major sporting rights holders around the world.

This report has been produced by Leaders with the support of the LaLiga Tech. The report is free to download and requires a basic set of details. We will not share these details with any third party, but if you’re happy for us to share them with LaLiga Tech – and LaLiga Tech alone – then please tick the box where prompted.

 

Events and Reports

You might be interested in…

29 Nov 2022 • Report

Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI

22 Sep 2022 • Report

Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology

1 Sep 2022 • Report

Leaders Guide – How to design the perfect high performance away day

17 Dec 2021 • Report

How to maximise the value of branded content in 2022

29 Nov 2021 • Report

Leaders Special Report – Bidding and Staging: The host city equation

4 Oct 2021 • Report

Leaders Special Report – Women’s sport: bouncing back from the pandemic

1 Oct 2021 • Report

Leaders Special Report – ‘Owning the fans’: What does it really mean?

17 Aug 2021 • Report

Leaders Special Report – The super aggregators: sports IP pirates have gone OTT

14 Jul 2021 • Report

Leaders Special Report: Enabling digital transformation in sport

14 Dec 2020 • Report

Leaders Special Report: Building a better normal

1 Oct 2020 • Report

Leaders Special Report: Activating Digital

24 Apr 2020 • Report

Leaders Special Report: Sport and gamification

Related articles

More from the Intelligence Hub

17 Mar 2023 • Article

Broadcast Disruptors Bulletin: Serie A, Premiership Rugby and why we might need to talk about Reddit

23 Feb 2023 • Article

Broadcast Disruptors Bulletin: Apple, animation and the Bundesliga’s VAR broadcast plan

10 Feb 2023 • Article

Broadcast Disruptors Bulletin: Serie A and the Bundesliga contemplate media rights investments; what 78.9% of us are doing on TikTok; and why the Atlanta Falcons built a TV studio

31 Jan 2023 • Article

Diversity Series: Welcome to 2023

27 Jan 2023 • Article

Broadcast Disruptors Bulletin: Defining the metaverse; Roblox’s self-assessment; and the NBA-Meta expansion explained

12 Jan 2023 • Article

Broadcast Disruptors Bulletin: Questions to be answered in 2023; some ChatGPT perspective; and how to broadcast the biggest race in esports

28 Jul 2022 • Article

Broadcast Disruptors Bulletin: How Sky Sports builds rights holder relationships; FanDuel plans for a ‘watch and wager’ network; and picking over the launch of NFL+

24 Jun 2022 • Article

Broadcast Disruptors Bulletin: Why sport should look at original scripted programming; the ICC view on India’s thriving media market; and what happens now MLS has sold its global rights

26 May 2022 • Article

Broadcast Disruptors Bulletin: How W Series reset its broadcast strategy; pressure in the subscription system; and Bill Simmons takes the reins at Spotify

5 May 2022 • Article

Broadcast Disruptors Bulletin: The case for Channel 4; the place for FIFA+; and the changing face of Bundesliga matchdays

7 Apr 2022 • Article

Broadcast Disruptors Bulletin: The NFL’s possible D2C play; how FIBA and Two Circles plan to change the game; and digital Galactico Russell Stopford on joining Stadion

24 Mar 2022 • Article

Broadcast Disruptors Bulletin: Apple takes a bite of live sport; how F1’s helmet cam is providing a fresh perspective; and the NBA’s latest thinking on global fans