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Analysing different approaches to digital strategy in sport in 2022.

Adopting new technology is a progressive move but its ability to generate results is down to how well it can be integrated into the current set-up. Can you cross-check audience data from your OTT with users of your official app or website? Is your match data being used to engage fans inside the stadium as well as TV audiences?

Whether you have a handful or a whole suite of technology services, they must be able to talk to each other for optimum results.

With the concept of digital transformation now well established across the sports industry, we’ve reached the second or third iteration of digital strategies at many major sporting bodies.

Effective digital transformation needs to be propelled by a powerful force of both incentives and dicentives, driven from the top, steered by the customers, informed by experts, and executed and evolved by all levels of an organisation encouraged to embrace new practices through a deliberate
corporate culture.

But none have taken as bullish an approach to transformation as LaLiga, which formally introduced a unique entity to the market in 2021 – a result of years of unprecedented investment and development – to support the industry with an all-in-one digital transformation offering.

This new report provides an in-depth analysis on that offering, and shines a light on different approaches being taken to technology and digital transformation at other major sporting rights holders around the world.

This report has been produced by Leaders with the support of the LaLiga Tech. The report is free to download and requires a basic set of details. We will not share these details with any third party, but if you’re happy for us to share them with LaLiga Tech – and LaLiga Tech alone – then please tick the box where prompted.

 

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