Events and Reports
‘Owning the fan relationship’ is one of the oft-stated benefits of developing a D2C infrastructure – and, with the proliferation of OTT platforms, it has become a realistic ambition for sports rights holders and broadcasters of all sizes.
But what does ‘owning the fan relationship’ really mean? What does a typical value exchange look like that keeps fans within that ‘owned’ ecosystem, providing revenue opportunities to the owner of the ecosystem? And what needs to be done to ensure that fans enter into a relationship with a rights holder or broadcaster, and not just a database?
This Leaders Special Report analyses the end-to-end ecosystems required to build and maintain an unmediated D2C fan relationship; charts some of the technological and commercial strategies that support it; and highlights best practice from inside and outside of sport. It includes exclusive insight from digital and data leaders at the likes of Major League Soccer, Volleyball World, Tennis Channel, the Chicago Bulls, and Formula E.
This report has been produced by Leaders with the support of Deltatre. The report is free to download and requires a basic set of details. We will not share these details with any third party, but if you’re happy for us to share them with Deltatre– and Deltatre alone – then please tick the box where prompted.
Events and Reports
11 May 2023 • Report
Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events
29 Nov 2022 • Report
Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI
22 Sep 2022 • Report
Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology
17 Feb 2022 • Report
Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022
17 Dec 2021 • Report
How to maximise the value of branded content in 2022
4 Oct 2021 • Report
Leaders Special Report – Women’s sport: bouncing back from the pandemic
17 Aug 2021 • Report
Leaders Special Report – The super aggregators: sports IP pirates have gone OTT
14 Jul 2021 • Report
Leaders Special Report: Enabling digital transformation in sport
14 Dec 2020 • Report
Leaders Special Report: Building a better normal
1 Oct 2020 • Report
Leaders Special Report: Activating Digital
24 Apr 2020 • Report
Leaders Special Report: Sport and gamification
23 Jan 2020 • Report
Whitepaper – Game Changer: Rethinking Sports Experiences For Gen Z
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