Events and Reports
Branded content is an increasingly important component of any rights holders’ commercial strategy and its value is rising.
Any successful branded content strategy requires a clear picture of what, when, how and why content will be made available to fans. The pandemic has only crystalised that need; with the volume of sports content being produced digitally by leagues, teams, broadcasters, publishers and athletes, rising quickly, it’s a cluttered, saturated online world in which teams are operating. But it’s an increasingly valuable one, as the following data point, sourced by CrowdTangle, demonstrates.
The media valuation of branded content on Facebook and Instagram, across the club pages/profiles of 12 of Europe’s top football clubs, increased by 90% – €81 million to €153.7 million – during the 18 months from March 2020 to August 2021, compared to the previous 18-month period.
From integrating partners into your already-established content plans, to retargeting and nudging your engaged audience towards incentives or purchases, to the changing ways in which value can be generated, rights holder branded content strategies are becoming more sophisticated – doing branded content effectively requires careful consideration.
Events and Reports
27 Jan 2025 • Report
Leaders Report: Sport’s Tech Stack – Pointers, Processes and Planning for a Smarter 2025
11 May 2023 • Report
Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events
29 Nov 2022 • Report
Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI
22 Sep 2022 • Report
Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology
1 Sep 2022 • Report
Leaders Guide – How to design the perfect high performance away day
17 Feb 2022 • Report
Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022
29 Nov 2021 • Report
Leaders Special Report – Bidding and Staging: The host city equation
4 Oct 2021 • Report
Leaders Special Report – Women’s sport: bouncing back from the pandemic
1 Oct 2021 • Report
Leaders Special Report – ‘Owning the fans’: What does it really mean?
17 Aug 2021 • Report
Leaders Special Report – The super aggregators: sports IP pirates have gone OTT
14 Jul 2021 • Report
Leaders Special Report: Enabling digital transformation in sport
14 Dec 2020 • Report
Leaders Special Report: Building a better normal
Related articles
16 Dec 2024 • Article
Sports Business Journal and Leaders in Sport Announce Inaugural ‘The Business of Soccer’ Conference
9 Apr 2024 • Article
National Basketball Players Association Partners With Leaders
18 May 2023 • Article
Broadcast Disruptors Bulletin: IMG’s production base; the art of football analysis; and what Linda Yaccarino’s new job means for sport
27 Apr 2023 • Article
Broadcast Disruptors Bulletin: LFP Media’s transformative hires; Italy’s sports broadcast market analysed; and does women’s sport coverage need more controversy?
29 Mar 2023 • Article
Broadcast Disruptors Bulletin: Brazil’s latest streaming sensation; how school sports is at the forefront of South Africa’s sports broadcast market; and why Fortnite just got a lot more interesting
17 Mar 2023 • Article
Broadcast Disruptors Bulletin: Serie A, Premiership Rugby and why we might need to talk about Reddit
23 Feb 2023 • Article
Broadcast Disruptors Bulletin: Apple, animation and the Bundesliga’s VAR broadcast plan
10 Feb 2023 • Article
Broadcast Disruptors Bulletin: Serie A and the Bundesliga contemplate media rights investments; what 78.9% of us are doing on TikTok; and why the Atlanta Falcons built a TV studio
31 Jan 2023 • Article
Diversity Series: Welcome to 2023
27 Jan 2023 • Article
Broadcast Disruptors Bulletin: Defining the metaverse; Roblox’s self-assessment; and the NBA-Meta expansion explained
12 Jan 2023 • Article
Broadcast Disruptors Bulletin: Questions to be answered in 2023; some ChatGPT perspective; and how to broadcast the biggest race in esports
28 Jul 2022 • Article
Broadcast Disruptors Bulletin: How Sky Sports builds rights holder relationships; FanDuel plans for a ‘watch and wager’ network; and picking over the launch of NFL+