Examining the changing value proposition for hosting the world’s biggest sports events.
Host cities are among the biggest contributors to the global sports economy, but their contribution is not always recognised.
With the economics of major events under greater scrutiny than ever before, cities and rights holders are working together in new ways, and exploring new ways of measuring return on investment.
This Leaders Special Report examines the changes in the ways major events, notably the Olympic Games and FIFA World Cup, are awarded and staged; explores the new range of considerations – societal, environmental, political – for would-be host cities and the rights holders tasked with selecting venues; and charts the new world order, as the travel and tourism sector looks to rebound after the Covid-19 lockdowns of 2020.
It features exclusive commentary from bidding consultants, major event organisers and tourism experts to build a picture of how host city-rights holder relationships are evolving to meet the current circumstances.
This report has been produced by Leaders with the support of the Greater Orlando Sports Commission, which represents one of the 22 cities – 17 of them in the US – bidding to host games at the 2026 FIFA men’s World Cup. The report is free to download and requires a basic set of details. We will not share these details with any third party, but if you’re happy for us to share them with Greater Orlando Sports Commission – and Greater Orlando Sports Commission alone – then please tick the box where prompted.