How does a game-changing app become a game-changing app? Where does the process start? What does the process look like? Who should be involved and when? Who comes up with which ideas and how do they get developed, changed and executed? How long should it all take? How much time and resource should be allocated to the process?
And how should the app plug into and support a wider digital ecosystem? How should success criteria be determined and then measured? And then how long before it all needs to be torn down and built back again from scratch?!
With the help of a team of experts – technologists, developers, strategists, product managers and marketers from inside sports, broadcasting and technology companies – this report aims to identify a set of processes, top tips, and guidelines for crowning your digital strategy with a killer app.
This report has been produced by Leaders with the support of Infront X. The report is free to download and requires a basic set of details. We will not share these details with any third party, but if you’re happy for us to share them with Infront X – and Infront X alone – then please tick the box where prompted.