Events and Reports
Despite the pandemic accelerating the pace of digital change across the sports industry, obstacles to progress remain.
Digital transformation is a long, often arduous, always disruptive process. Ushering it through can be difficult, especially in sports organisations steeped in history, heritage, and a revenue generation model that has – at least until this point – proved sustainable.
But mindsets, systems, software and consumption habits and expectations have all shifted over the last 18 months – and the sporting ecosystem is shifting with them.
The latest Leaders Special Report charts some of the major digital transformation work undertaken in sport over the last 18 months, and plots the factors that have gone into enabling that change.
The 24-page report features comprehensive case studies of the work being undertaken at IndyCar and the Tour de France, where global telecommunications and technology services company NTT have brought their expertise to bear on new fan engagement and safety and security products and systems that make use of the latest technology in dynamic tracking, analytics, AI and data visualisation.
This report has been produced by Leaders with the support of NTT. The report is free to download and requires a basic set of details. We will not share these details with any third party, but if you’re happy for us to share them with NTT – and NTT alone – then please tick the box where prompted.
Events and Reports
11 May 2023 • Report
Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events
29 Nov 2022 • Report
Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI
22 Sep 2022 • Report
Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology
1 Sep 2022 • Report
Leaders Guide – How to design the perfect high performance away day
17 Feb 2022 • Report
Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022
17 Dec 2021 • Report
How to maximise the value of branded content in 2022
29 Nov 2021 • Report
Leaders Special Report – Bidding and Staging: The host city equation
4 Oct 2021 • Report
Leaders Special Report – Women’s sport: bouncing back from the pandemic
1 Oct 2021 • Report
Leaders Special Report – ‘Owning the fans’: What does it really mean?
17 Aug 2021 • Report
Leaders Special Report – The super aggregators: sports IP pirates have gone OTT
14 Dec 2020 • Report
Leaders Special Report: Building a better normal
1 Oct 2020 • Report
Leaders Special Report: Activating Digital
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