Events and Reports
These were just three of the questions put to San Francisco 49ers President Al Guido when he visited the Leaders office in London earlier this month.
At 38 years old, Guido is one of the youngest operational leaders in the NFL. Having held senior executive roles at hospitality and sales agency Legends and the Dallas Cowboys before formally joining the 49ers in 2014, Guido is already one of the most seasoned commercial thinkers operating in football today.
In the interview, which begins at 16:46, Guido covers:
– His international research into the best sporting experiences;
– Stadium tech and in-seat deliveries: the real numbers;
– Winning off the field despite losing on it;
– The next breakthrough in in-stadium revenue generation models;
– Gambling, jersey patches and future NFL revenue streams.
The interview is preceded by a Leaders Podcast debut for new Leaders Head of Content David Cushnan, who ushers in a new era with a new feature: Cushnan’s Conversational Crumbs (working title). On the agenda: SBJ’s 50 Most Influential list, Donald Trump’s impact on the sports industry, and a word on MLB Commissioner Rob Manfred.
Listen to the interview below, and subscribe today on iTunes or your chosen podcast platform.
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Leaders Report – Succession in sport: future proofing through planning and development
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Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events
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Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI
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Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology
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Leaders Guide – How to design the perfect high performance away day
17 Feb 2022 • Report
Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022
17 Dec 2021 • Report
How to maximise the value of branded content in 2022
29 Nov 2021 • Report
Leaders Special Report – Bidding and Staging: The host city equation
17 Aug 2021 • Report
Leaders Special Report – The super aggregators: sports IP pirates have gone OTT
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