Category
, , ,

This edition of Leaders Live – our topical sport business discussion show delivered in partnership with Infront X – is a CRM special, as we investigate the ways in which fan data is being compiled, organised and used by sports organisations – what’s working and what’s not.

We have a viewpoint from either side of the Atlantic. Russell Scibetti, Vice President, Strategy & Business Intelligence, at the New York Giants, offers up an NFL team perspective on managing fan data and effective messaging, and Alison Crowe, Director of Data and Digital at the England & Wales Cricket Board, joins us to explain what the organisation is doing with the data gathered during this summer’s The Hundred.

On the conversational agenda:

  • What does a great CRM system look like – what it should tell you and how it can be used most effectively
  • What you need be wary of when collecting and interpreting fan data
  • What personalisation means in practice
  • Inspiration inside or outside of sport when it comes to organising, managing and making good on fan fata

Hosted by Leaders Head of Content David Cushnan and Content Producer Cameron MacDonald. The next edition will be broadcast live on LinkedIn and Twitter on Wednesday 15 December at 15.00 GMT.

Events and Reports

You might be interested in…

27 Jan 2025 • Report

Leaders Report: Sport’s Tech Stack – Pointers, Processes and Planning for a Smarter 2025

22 Oct 2024 • Report

Podcast Series – Convergence: An Executive Summary

9 Oct 2024 • Report

Leaders Report – The Ultimate Venue Experiences

16 May 2024 • Report

Leaders Report – Succession in sport: future proofing through planning and development

11 May 2023 • Report

Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events

29 Nov 2022 • Report

Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI

22 Sep 2022 • Report

Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology

1 Sep 2022 • Report

Leaders Guide – How to design the perfect high performance away day

17 Feb 2022 • Report

Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022

17 Dec 2021 • Report

How to maximise the value of branded content in 2022

29 Nov 2021 • Report

Leaders Special Report – Bidding and Staging: The host city equation

17 Aug 2021 • Report

Leaders Special Report – The super aggregators: sports IP pirates have gone OTT

Related articles

More from the Intelligence Hub

16 Dec 2024 • Article

Sports Business Journal and Leaders in Sport Announce Inaugural ‘The Business of Soccer’ Conference

9 Apr 2024 • Article

National Basketball Players Association Partners With Leaders

5 May 2022 • Article

Broadcast Disruptors Bulletin: The case for Channel 4; the place for FIFA+; and the changing face of Bundesliga matchdays

7 Apr 2022 • Article

Broadcast Disruptors Bulletin: The NFL’s possible D2C play; how FIBA and Two Circles plan to change the game; and digital Galactico Russell Stopford on joining Stadion

1 Apr 2022 • Article

Leaders and Deloitte Agree Multi-Year Leaders Under 40 Award Sponsorship

24 Mar 2022 • Article

Broadcast Disruptors Bulletin: Apple takes a bite of live sport; how F1’s helmet cam is providing a fresh perspective; and the NBA’s latest thinking on global fans

3 Mar 2022 • Article

Broadcast Disruptors Bulletin: DAZN tweaks its model; standby for 10 minute TikToks; and what CBeebies can teach sport

17 Feb 2022 • Article

Broadcast Disruptors Bulletin: Timo Lumme’s Olympic broadcast rights analysis; Dave Gibbs on the streaming ‘wars’; and the QR code that won the Super Bowl

3 Feb 2022 • Article

Broadcast Disruptors Bulletin: Broadcasting Beijing 2022; the business behind the streaming wars; and unpacking skiing’s game-changing drone shots

20 Jan 2022 • Article

Broadcast Disruptors Bulletin: 2022 sports media predictions; the documentary boom intensifies; and BeIN Sports’ CEO on piracy

28 Oct 2021 • Article

Leaders Digest: NFL making global moves; a sensational thread; and lots of meaningful numbers.

29 Jul 2021 • Article

Broadcast Disruptors Bulletin: Solving the Olympics’ discovery problem; Barstool goes live on the way to the moon; and why sport should be keeping an eye on CNN+