Brands & Sponsorship Partnerships Sponsorship Sport Business | 15.06.17

5 Minutes with Leaders: Joe Harlan, The Dow Chemical Company

The Dow Chemical Company Vice Chairman and CCO on the use of sport partnerships in building business, creating deeper relationships, and why brands need sport.

Joe Harlan is Vice Chairman and Chief Commercial Officer for The Dow Chemical Company, a global material science company. As Chief Commercial Officer, Harlan is responsible for Dow’s global marketing and sales strategy. Having joined the science giant in 2011, Harlan has executive oversight of the company’s presence in North America, Latin America, and Asia Pacific.

Interviewed backstage at the Leaders Sport Business Summit, New York in March this year, Harlan discusses the benefits of sport partnerships, creating deeper relationships with partners and why sport is great avenue for the company.

The Sport Business Summit

21 July 2017

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