Brands & Sponsorship, Future Trends, Governance & Commercial Growth, Leaders Podcast, Sport Business | Jan 31, 2019
In conversation with Arsenal's Peter Silverstone and RCS Sport's Paolo Bellino.

48-team World Cup | Sport as a political tool | Bringing the razzmatazz to cricket | Keith Pelley’s vision for consolidation in golf | Taking the Giro d’Italia abroad | Why Arsenal’s deal with Visit Rwanda makes sense | Digital storytelling and branded content with the ICC, Hilton, and Lewis Hamilton | Global opportunities for women’s football.

Episode 51 of the Leaders Sport Business Podcast sees David Cushnan and James Emmett reflect on a busy two days at the Leaders Sport Business Summit in Abu Dhabi, featuring interviews with:

Paolo Bellino (19.39), CEO of RCS Sport on:

– Merging the Dubai Tour and Abu Dhabi Tour to form the UAE Tour;

– The Giro d’Italia as a destination marketing tool;

– The Giro’s visit to Israel and what it meant

– Why a potential start in Japan was ruled out at the last minute;

Peter Silverstone (33.29), Commercial Director of Arsenal FC:

– On the myths around Arsenal’s sponsorship with Visit Rwanda;

– Why the partnership is working for Rwanda already.

Listen to the podcast below, and subscribe today on iTunes, Stitcher, Overcast, Spotify or your chosen podcast platform.

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