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Leaders Sport Business Podcast: Behind the scenes at the Leaders Sport Business Summit, Abu Dhabi, with Arsenal and the Giro d’Italia

In conversation with Arsenal's Peter Silverstone and RCS Sport's Paolo Bellino.

48-team World Cup | Sport as a political tool | Bringing the razzmatazz to cricket | Keith Pelley’s vision for consolidation in golf | Taking the Giro d’Italia abroad | Why Arsenal’s deal with Visit Rwanda makes sense | Digital storytelling and branded content with the ICC, Hilton, and Lewis Hamilton | Global opportunities for women’s football.

Episode 51 of the Leaders Sport Business Podcast sees David Cushnan and James Emmett reflect on a busy two days at the Leaders Sport Business Summit in Abu Dhabi, featuring interviews with:

Paolo Bellino (19.39), CEO of RCS Sport on:

– Merging the Dubai Tour and Abu Dhabi Tour to form the UAE Tour;

– The Giro d’Italia as a destination marketing tool;

– The Giro’s visit to Israel and what it meant

– Why a potential start in Japan was ruled out at the last minute;

Peter Silverstone (33.29), Commercial Director of Arsenal FC:

– On the myths around Arsenal’s sponsorship with Visit Rwanda;

– Why the partnership is working for Rwanda already.

Listen to the podcast below, and subscribe today on iTunes, Stitcher, Overcast, Spotify or your chosen podcast platform.

Leaders Week New York

20 - 23 May 2019

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