Events and Reports
Fan engagement has never been more important, nor have there ever been more tools available to do it in a creative and measurable manner.
Download the latest Leaders Report for free today for a comprehensive assessment of the latest trends in digital fan engagement.
Couch, touchscreen, engage
Digital engagement, how it’s done and what it’s for.
The rules of engagement
A six-step guide to working your fanbase online.
Case studies
This year’s U.S. Open, one of golf’s four Majors, began on 15th June, and, in timely fashion, we bring you the inside story of the USGA’s digital transformation, and profile the NFL’s digital portfolio for good measure.
Leaders 10
Ten of the most innovative digital in-venue experiences in global sport identified.
This report has been produced by Leaders with the support of digital fan engagement specialists Omnigon. The report is free to download and requires a basic set of details. We will not share these details with any third party, but if you’re happy for us to share them with Omnigon – and Omnigon alone – then please do tick the box where prompted.
Events and Reports
27 Jan 2025 • Report
Leaders Report: Sport’s Tech Stack – Pointers, Processes and Planning for a Smarter 2025
22 Oct 2024 • Report
Podcast Series – Convergence: An Executive Summary
9 Oct 2024 • Report
Leaders Report – The Ultimate Venue Experiences
16 May 2024 • Report
Leaders Report – Succession in sport: future proofing through planning and development
11 May 2023 • Report
Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events
17 Dec 2021 • Report
How to maximise the value of branded content in 2022
17 Aug 2021 • Report
Leaders Special Report – The super aggregators: sports IP pirates have gone OTT
24 Apr 2020 • Report
Leaders Special Report: Sport and gamification
23 Jan 2020 • Report
Whitepaper – Game Changer: Rethinking Sports Experiences For Gen Z
26 Sep 2019 • Report
Leaders Special Report: Merchandising, ticketing, and driving value through memberships and loyalty
9 May 2019 • Report
Leaders Special Report: The Rise of the French Sports Industry
25 Feb 2019 • Report
Leaders Special Report: Opportunity and challenge in betting and integrity
Related articles
1 Apr 2022 • Article
Leaders and Deloitte Agree Multi-Year Leaders Under 40 Award Sponsorship
28 Oct 2021 • Article
Leaders Digest: NFL making global moves; a sensational thread; and lots of meaningful numbers.
9 Jun 2021 • Article
Leaders Digest: Apple beefing up its sports team; the IOC smartening up its hospitality game
12 May 2021 • Article
Leaders Digest: Amazon turning on another money tap; Ball waxes knowledgeable on media again; and Richard Scudamore gets to work.
14 Apr 2021 • Article
Leaders Digest: Negotiation, boycotts, and seven-figure newsletters.
13 Apr 2021 • Article
Kate Bosomworth – How do you manage?
7 Apr 2021 • Article
How to use data to punch above your weight in fan engagement
30 Mar 2021 • Article
George Woffenden – How do you manage?
18 Mar 2021 • Article
Leaders Digest: Drowning in NFTs; floated by SPACs
16 Mar 2021 • Article
Emily Caroe – how do you manage?
2 Mar 2021 • Article
Jeff Slack – How do you manage?
17 Feb 2021 • Article
Leaders Digest: A golden rule for presenting, the noise around audio, and the next spender in sport