Download the latest Nielsen Sports and Leaders whitepaper, examining the power, potential and myths surrounding a younger generation of fans.
Their high expectations for entertainment experiences as well as their divergent desires and tastes when compared to their predecessors make Generation Z – or Gen Z – a challenging group for sports properties to attract, engage and, most importantly, retain. Yet the group is brimming with potential and the best sports entities will succeed in the long run by adapting their offering for this pool of younger fans.
This whitepaper examines:
The dilemmas that come with the younger generation: individual athletes being a bigger draw than teams or leagues, to cite just one.
The myths about Gen Z sports fans.
How Gen Z fans are consuming their sport, outside of the stadium or arena.