Events and Reports
Their high expectations for entertainment experiences as well as their divergent desires and tastes when compared to their predecessors make Generation Z – or Gen Z – a challenging group for sports properties to attract, engage and, most importantly, retain. Yet the group is brimming with potential and the best sports entities will succeed in the long run by adapting their offering for this pool of younger fans.
This whitepaper examines:
Whitepaper – Power of One: Athletes as endorsers
Leaders Special Report: Fan Engagement
Leaders Special Report: Opportunity and challenge in betting and integrity
Leaders Special Report: VC & investment in sport
Leaders Special Report: Data-driven decision making
Leaders Special Report: Anatomy of a sports fan
This whitepaper has been produced by Leaders and Nielsen Sports. The whitepaper is free to download and requires a basic set of details. We will not share these details with any third party.
Events and Reports
27 Jan 2025 • Report
Leaders Report: Sport’s Tech Stack – Pointers, Processes and Planning for a Smarter 2025
11 May 2023 • Report
Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events
29 Nov 2022 • Report
Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI
22 Sep 2022 • Report
Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology
17 Feb 2022 • Report
Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022
17 Dec 2021 • Report
How to maximise the value of branded content in 2022
4 Oct 2021 • Report
Leaders Special Report – Women’s sport: bouncing back from the pandemic
1 Oct 2021 • Report
Leaders Special Report – ‘Owning the fans’: What does it really mean?
17 Aug 2021 • Report
Leaders Special Report – The super aggregators: sports IP pirates have gone OTT
14 Jul 2021 • Report
Leaders Special Report: Enabling digital transformation in sport
14 Dec 2020 • Report
Leaders Special Report: Building a better normal
1 Oct 2020 • Report
Leaders Special Report: Activating Digital
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