Events and Reports
Over his 12-year career leading HSBC’s sponsorship activities, Morgan sanctioned the spend of over a billion dollars. Over Christmas biscuits and a cup of strong tea in his kitchen, our conversation covers:
– What’s next after leaving one of the best jobs in global sport;
– Storytelling and a new nomenclature for sponsorship;
– Toxic rights holders and risk assessment; golf’s issue with women and how HSBC pressed for change; British Cycling’s governance issue – and how a sponsor’s position can remain tenable in adversity;
– Why sponsors need to get edgier in their associations and talk the language of the fan;
– Iconic stadiums as marketing collateral and why some – such as the London Stadium – fail to attract the naming rights sponsorship they want;
– Why there’s a lack of takers for a string of blue-riband sponsorship opportunities across British sport;
– When hospitality activation goes wrong – an episode from a Lions tour.
Listen to the interview below, and subscribe today on iTunes, Stitcher, Overcast, or your chosen podcast platform.
Events and Reports
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11 May 2023 • Report
Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events
17 Dec 2021 • Report
How to maximise the value of branded content in 2022
24 Apr 2020 • Report
Leaders Special Report: Sport and gamification
23 Jan 2020 • Report
Whitepaper – Game Changer: Rethinking Sports Experiences For Gen Z
26 Sep 2019 • Report
Leaders Special Report: Merchandising, ticketing, and driving value through memberships and loyalty
9 May 2019 • Report
Leaders Special Report: The Rise of the French Sports Industry
27 Jan 2019 • Report
Lessons from Leaders: What Leaders Week London told us about 2019
15 Jun 2017 • Report
Leaders Special Report: Fan Engagement
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