Events and Reports
Episode 85 of the Leaders Sport Business Podcast features a discussion with McLaren MD of Sales & Marketing Mark Waller (conversation begins at 20:28) from his home in Connecticut, USA. Waller joined McLaren in May last year, joining forces with his old friend Zak Brown, CEO of the Formula One team since 2018. Brown, who founded motorsport sponsorship specialist agency Just Marketing, had done plenty of business with Waller in the 1990s and early 2000s, when Waller held various marketing roles at global drinks giant Diageo.
Waller joined the NFL in 2006 as CMO, going on to become EVP of NFL International. He retains an advisory role at the league.
On the conversational agenda:
– Brown’s role at McLaren, how it came about, and why it’s the missing piece in his career puzzle;
– The new leadership culture being fostered at McLaren;
– The difference partnerships can make in the fabric of the sport;
– The post-pandemic future for Formula One, and for the global sports sponsorship market.
“There are a lot of sports where media and attendance revenues are the key economic drivers. In motorsport, the sponsorship part to your revenue is fundamental to how you fund the team. That’s incredibly energising and makes the work much more immediate.”
Listen to the podcast below, and subscribe today on iTunes, Stitcher, Overcast, Spotify or your chosen podcast platform.
Events and Reports
29 Nov 2022 • Report
Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI
22 Sep 2022 • Report
Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology
1 Sep 2022 • Report
Leaders Guide – How to design the perfect high performance away day
17 Feb 2022 • Report
Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022
17 Dec 2021 • Report
How to maximise the value of branded content in 2022
29 Nov 2021 • Report
Leaders Special Report – Bidding and Staging: The host city equation
17 Aug 2021 • Report
Leaders Special Report – The super aggregators: sports IP pirates have gone OTT
14 Jul 2021 • Report
Leaders Special Report: Enabling digital transformation in sport
24 Apr 2020 • Report
Leaders Special Report: Sport and gamification
23 Jan 2020 • Report
Whitepaper – Game Changer: Rethinking Sports Experiences For Gen Z
26 Sep 2019 • Report
Leaders Special Report: Merchandising, ticketing, and driving value through memberships and loyalty
9 May 2019 • Report
Leaders Special Report: The Rise of the French Sports Industry
Related articles
5 May 2022 • Article
Broadcast Disruptors Bulletin: The case for Channel 4; the place for FIFA+; and the changing face of Bundesliga matchdays
7 Apr 2022 • Article
Broadcast Disruptors Bulletin: The NFL’s possible D2C play; how FIBA and Two Circles plan to change the game; and digital Galactico Russell Stopford on joining Stadion
1 Apr 2022 • Article
Leaders and Deloitte Agree Multi-Year Leaders Under 40 Award Sponsorship
24 Mar 2022 • Article
Broadcast Disruptors Bulletin: Apple takes a bite of live sport; how F1’s helmet cam is providing a fresh perspective; and the NBA’s latest thinking on global fans
3 Mar 2022 • Article
Broadcast Disruptors Bulletin: DAZN tweaks its model; standby for 10 minute TikToks; and what CBeebies can teach sport
17 Feb 2022 • Article
Broadcast Disruptors Bulletin: Timo Lumme’s Olympic broadcast rights analysis; Dave Gibbs on the streaming ‘wars’; and the QR code that won the Super Bowl
3 Feb 2022 • Article
Broadcast Disruptors Bulletin: Broadcasting Beijing 2022; the business behind the streaming wars; and unpacking skiing’s game-changing drone shots
20 Jan 2022 • Article
Broadcast Disruptors Bulletin: 2022 sports media predictions; the documentary boom intensifies; and BeIN Sports’ CEO on piracy
28 Oct 2021 • Article
Leaders Digest: NFL making global moves; a sensational thread; and lots of meaningful numbers.
29 Jul 2021 • Article
Broadcast Disruptors Bulletin: Solving the Olympics’ discovery problem; Barstool goes live on the way to the moon; and why sport should be keeping an eye on CNN+
22 Jun 2021 • Article
The Pride of Football: in conversation with Joanie Evans
22 Jun 2021 • Article
How to personalise viewing experiences in sport’s new hybrid era