Events and Reports
Episode 99 of the Leaders Sport Business Podcast – brought to you in partnership with Arc – looks at how some sports rights holders are using Facebook groups to commercialise relationships with brands. We’ll hear from two experts in the field. First, Nick Marquez. He’s Facebook’s North American Sports Teams Partnerships Lead – and he works closely with a select band of major league franchises to maximise value through Facebook’s various functions and platforms. What that means in practice is a focus on four key areas, namely audience development, sponsorship and branded content; commerce and conversion; and direct revenue-generating products.
One of the teams Nick works most closely with is the LA Clippers in the NBA. We’ll be hearing from the Clippers’ Executive Director of Digital Media and Content, Charlie Widdoes, and we’ll be homing in on the work that Charlie and his team have been doing on building and managing a community within the Clippers official Facebook Group, and looking at how they’ve already managed to commercialise that with their partners at Red Bull.
Maquez and Widdoes – as well as many other sharp digital sports content folk – were interviewed for the latest Leaders Special Report. It’s called Activating Digital and it plots the accelerated route to digital the sports industry has now embarked on as a result of the pandemic, picking out areas of outstanding impact along the way. You can download the 24-page report for free from the Leaders website.
This episode of the Leaders Sport Business Podcast is supported by global facilities management firm Arc. Arc is continually developing life changing solutions for the world’s ever evolving workforce because they understand the need to restructure and remain safe during these unprecedented times. Their team of specialists has devised every conceivable variation to deliver working solutions, which are equally applicable for those working from home or in the office. Visit www.e-arc.co.uk for more information.
Listen to the podcast below, and subscribe today on iTunes, Stitcher, Overcast, Spotify or your chosen podcast platform.
Events and Reports
27 Jan 2025 • Report
Leaders Report: Sport’s Tech Stack – Pointers, Processes and Planning for a Smarter 2025
22 Oct 2024 • Report
Podcast Series – Convergence: An Executive Summary
9 Oct 2024 • Report
Leaders Report – The Ultimate Venue Experiences
16 May 2024 • Report
Leaders Report – Succession in sport: future proofing through planning and development
11 May 2023 • Report
Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events
22 Sep 2022 • Report
Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology
1 Sep 2022 • Report
Leaders Guide – How to design the perfect high performance away day
17 Dec 2021 • Report
How to maximise the value of branded content in 2022
17 Aug 2021 • Report
Leaders Special Report – The super aggregators: sports IP pirates have gone OTT
14 Dec 2020 • Report
Leaders Special Report: Building a better normal
24 Apr 2020 • Report
Leaders Special Report: Sport and gamification
23 Jan 2020 • Report
Whitepaper – Game Changer: Rethinking Sports Experiences For Gen Z
Related articles
16 Dec 2024 • Article
Sports Business Journal and Leaders in Sport Announce Inaugural ‘The Business of Soccer’ Conference
9 Apr 2024 • Article
National Basketball Players Association Partners With Leaders
1 Apr 2022 • Article
Leaders and Deloitte Agree Multi-Year Leaders Under 40 Award Sponsorship
28 Oct 2021 • Article
Leaders Digest: NFL making global moves; a sensational thread; and lots of meaningful numbers.
9 Jun 2021 • Article
Leaders Digest: Apple beefing up its sports team; the IOC smartening up its hospitality game
12 May 2021 • Article
Leaders Digest: Amazon turning on another money tap; Ball waxes knowledgeable on media again; and Richard Scudamore gets to work.
14 Apr 2021 • Article
Leaders Digest: Negotiation, boycotts, and seven-figure newsletters.
13 Apr 2021 • Article
Kate Bosomworth – How do you manage?
30 Mar 2021 • Article
George Woffenden – How do you manage?
18 Mar 2021 • Article
Leaders Digest: Drowning in NFTs; floated by SPACs
16 Mar 2021 • Article
Emily Caroe – how do you manage?
2 Mar 2021 • Article
Jeff Slack – How do you manage?