Events and Reports
Episode 102 of the Leaders Sport Business Podcast lifts the lid on the inner workings of trading card licensing agreements, featuring conversations with Panini America’s VP of Sales and Product Development DJ Kazmierczak (starts at 1.55) and Malaika Underwood, SVP of Licensing at OneTeam Partners, the organisation that helps the likes of the NFL Players’ Association and other player unions maximise the value of athletes’ names and images (starts at 24.30).
On the conversation agenda:
– How licensing agreements between teams/athletes and companies like Panini actually work;
– The growth of the trading card ecosystem and the emergence of breaking;
– The biggest challenge for licensees like Panini;
– The importance of rookie cards;
– Panini’s production decisions around high value cards;
– How OneTeam Partners is aiming to build more comprehensive partnerships and new revenue streams for the player unions it works with;
– What athletes want from licensing agreements;
– The trading card from 2020 you ought to have in your collection.
Listen to the podcast below, and subscribe today on iTunes, Stitcher, Overcast, Spotify or your chosen podcast platform.
Events and Reports
16 May 2024 • Report
Leaders Report – Succession in sport: future proofing through planning and development
11 May 2023 • Report
Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events
22 Sep 2022 • Report
Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology
1 Sep 2022 • Report
Leaders Guide – How to design the perfect high performance away day
17 Dec 2021 • Report
How to maximise the value of branded content in 2022
17 Aug 2021 • Report
Leaders Special Report – The super aggregators: sports IP pirates have gone OTT
14 Dec 2020 • Report
Leaders Special Report: Building a better normal
24 Apr 2020 • Report
Leaders Special Report: Sport and gamification
23 Jan 2020 • Report
Whitepaper – Game Changer: Rethinking Sports Experiences For Gen Z
26 Sep 2019 • Report
Leaders Special Report: Merchandising, ticketing, and driving value through memberships and loyalty
9 May 2019 • Report
Leaders Special Report: The Rise of the French Sports Industry
25 Feb 2019 • Report
Leaders Special Report: Opportunity and challenge in betting and integrity
Related articles
9 Apr 2024 • Article
National Basketball Players Association Partners With Leaders
1 Apr 2022 • Article
Leaders and Deloitte Agree Multi-Year Leaders Under 40 Award Sponsorship
28 Oct 2021 • Article
Leaders Digest: NFL making global moves; a sensational thread; and lots of meaningful numbers.
9 Jun 2021 • Article
Leaders Digest: Apple beefing up its sports team; the IOC smartening up its hospitality game
12 May 2021 • Article
Leaders Digest: Amazon turning on another money tap; Ball waxes knowledgeable on media again; and Richard Scudamore gets to work.
14 Apr 2021 • Article
Leaders Digest: Negotiation, boycotts, and seven-figure newsletters.
13 Apr 2021 • Article
Kate Bosomworth – How do you manage?
30 Mar 2021 • Article
George Woffenden – How do you manage?
18 Mar 2021 • Article
Leaders Digest: Drowning in NFTs; floated by SPACs
16 Mar 2021 • Article
Emily Caroe – how do you manage?
2 Mar 2021 • Article
Jeff Slack – How do you manage?
17 Feb 2021 • Article
Leaders Digest: A golden rule for presenting, the noise around audio, and the next spender in sport