5 Minutes With Leaders: Gabrielle Dow, Green Bay Packers

Gabrielle Dow, VP Marketing and Fan Engagement at the Green Bay Packers shares her thoughts on the NFL International series, where the Packers should be focusing their marketing and advice she’d give to those starting out in the industry.

Gabrielle Dow, possessor of 21 years of diverse experience across professional sports, entertainment, and venues, is in her second year as the Packers’ Vice President of Marketing and Fan Engagement. Gabrielle, who was named to the position in May 2014, oversees the Packers’ retail operations, digital, marketing, brand engagement and game day entertainment. In her first year with the Packers, Dow and her team have enhanced the game day experience with a variety of new elements in Lambeau Field, including the use of pyrotechnics and a revamped music selection, along with “Get Loud Lambeau,” a fan engagement campaign that encourages game attendees to support and energise the players and coaches.

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Gabrielle Dow, VP Marketing and Fan Engagement at the Green Bay Packers shares her thoughts on the NFL International series, where the Packers should be focusing their marketing and advice she’d give to those starting out in the industry.

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