Category

This edition of Leaders Live – our topical sport business discussion show delivered in partnership with Infront X – is a gamification special, as we explore what it means, what are the best use cases and how you can make it work for you.

We have a viewpoint from Nick Rend, Managing Director of Gaming and Esports at NASCAR – one of the earliest adopters of a partnered e-league and often on the cutting edge of the latest gamification trends – and Guillaume Collard, ELEVEN Group’s Chief Rights Acquisitions & Distributions Officer and Managing Director of ELEVEN Belgium & Luxembourg.

On the conversational agenda:

  • How you can engage your existing fans and entice new ones through games or game-like systems
  • How to determine what fans would like to see
  • Best in class examples and gamification projects from across sport
  • Learnings from eNASCAR’s iRacing series and the Proximus ePro League

Hosted by Leaders Head of Content David Cushnan and Content Producer Cameron MacDonald. The next edition will be broadcast live on LinkedIn and Twitter on Wednesday 26 January 2022 at 15.00 GMT.

Events and Reports

You might be interested in…

29 Nov 2022 • Report

Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI

22 Sep 2022 • Report

Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology

1 Sep 2022 • Report

Leaders Guide – How to design the perfect high performance away day

17 Feb 2022 • Report

Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022

17 Dec 2021 • Report

How to maximise the value of branded content in 2022

29 Nov 2021 • Report

Leaders Special Report – Bidding and Staging: The host city equation

17 Aug 2021 • Report

Leaders Special Report – The super aggregators: sports IP pirates have gone OTT

14 Jul 2021 • Report

Leaders Special Report: Enabling digital transformation in sport

25 Feb 2019 • Report

Leaders Special Report: Opportunity and challenge in betting and integrity

2 Feb 2018 • Report

Leaders Special Report: The Next Generation Stadium

Related articles

More from the Intelligence Hub

5 May 2022 • Article

Broadcast Disruptors Bulletin: The case for Channel 4; the place for FIFA+; and the changing face of Bundesliga matchdays

7 Apr 2022 • Article

Broadcast Disruptors Bulletin: The NFL’s possible D2C play; how FIBA and Two Circles plan to change the game; and digital Galactico Russell Stopford on joining Stadion

24 Mar 2022 • Article

Broadcast Disruptors Bulletin: Apple takes a bite of live sport; how F1’s helmet cam is providing a fresh perspective; and the NBA’s latest thinking on global fans

3 Mar 2022 • Article

Broadcast Disruptors Bulletin: DAZN tweaks its model; standby for 10 minute TikToks; and what CBeebies can teach sport

17 Feb 2022 • Article

Broadcast Disruptors Bulletin: Timo Lumme’s Olympic broadcast rights analysis; Dave Gibbs on the streaming ‘wars’; and the QR code that won the Super Bowl

3 Feb 2022 • Article

Broadcast Disruptors Bulletin: Broadcasting Beijing 2022; the business behind the streaming wars; and unpacking skiing’s game-changing drone shots

20 Jan 2022 • Article

Broadcast Disruptors Bulletin: 2022 sports media predictions; the documentary boom intensifies; and BeIN Sports’ CEO on piracy

28 Oct 2021 • Article

Leaders Digest: NFL making global moves; a sensational thread; and lots of meaningful numbers.

29 Jul 2021 • Article

Broadcast Disruptors Bulletin: Solving the Olympics’ discovery problem; Barstool goes live on the way to the moon; and why sport should be keeping an eye on CNN+

22 Jun 2021 • Article

The Pride of Football: in conversation with Joanie Evans 

22 Jun 2021 • Article

How to personalise viewing experiences in sport’s new hybrid era

17 Jun 2021 • Article

Broadcast Disruptors Bulletin: Matchroom Boxing finally goes global with DAZN; Netflix’s move into retail explained; and an intriguing new player in Italy