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Whilst great strides have been made in the past several years, there is still much to be done to achieve equality between men’s and women’s sports. From prize money, to viewing figures, to the archaic but sadly still much held view that women cannot perform on the same level as men, there are some large hurdles to overcome. But whether it be The Hundred, the Olympic Triathlon Mixed relay, or the W Series, there are many game-changing initiatives and events to feel optimistic about.
To mark Women’s Equality Day this year and drive the conversations surrounding it forward, Leaders brought together three women at the top of their game to discuss how far women’s sport has come, and what still needs to be done to achieve equality between men and women in the world of sport. Zarah Al-Kudcy, F1’s Head of Commercial Partnerships, hosted Beth Barrett-Wild, Head of The Hundred Women’s Competition and Female Engagement at the England and Wales Cricket Board, and Lynsey Douglas, Women’s Sport Global Lead and Head of Brands at Nielsen.
Topics on the conversational agenda included:
‘It’s important to see women’s sport as sport to engage sports fans.’ – Lyndsay Douglas
This session was broadcast live on 26 August 2021, as a part of the Leaders Meet: Diversity Series, in partnership with Facebook.