Events and Reports
The pandemic struck, the lockdowns started, and sport stopped. At least for a little while. Media and marketing departments scrambled to fill the content gap, getting creative in the use of archive content, bespoke commentaries, and athlete access; resource was funnelled into digital innovation projects, accelerating the trends and developments that were already underway.
Then sport returned, hermetically sealed in empty venues – and with new camera angles and new audio options to compensate for the eerie atmosphere – and we turned to technology to keep us informed, entertained, distracted and connected.
But now that fans are being welcomed back into venues again, what will the post-pandemic viewing experience look like? What new developments will we keep? What will we take with us from the home back into the venue? And what does personalisation look like in a new hybrid era?
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Events and Reports
11 May 2023 • Report
Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events
29 Nov 2022 • Report
Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI
22 Sep 2022 • Report
Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology
1 Sep 2022 • Report
Leaders Guide – How to design the perfect high performance away day
17 Feb 2022 • Report
Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022
17 Dec 2021 • Report
How to maximise the value of branded content in 2022
29 Nov 2021 • Report
Leaders Special Report – Bidding and Staging: The host city equation
4 Oct 2021 • Report
Leaders Special Report – Women’s sport: bouncing back from the pandemic
1 Oct 2021 • Report
Leaders Special Report – ‘Owning the fans’: What does it really mean?
17 Aug 2021 • Report
Leaders Special Report – The super aggregators: sports IP pirates have gone OTT
14 Jul 2021 • Report
Leaders Special Report: Enabling digital transformation in sport
14 Dec 2020 • Report
Leaders Special Report: Building a better normal
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