China, Sport Business | Dec 18, 2017
China Sports Media’s (CSM) CEO opens up on the deal that earned her the nickname of ‘Miss Eight Billion’, the media rights renegotiations with Chinese Super League and the challenges media operators face for pay-per-view TV adoption in China.

Jun Zhao is CEO of the CSM agency and leads on negotiating and distributing sports media rights across China. The organisation has the rights to national and international sports broadcasting content including the China Basketball Association, Chinese Super League, AFC Champions League, Soccer’s World Cup Qualifiers, AFC Asian Cup, Mission Hills Golf World Cup, FIFA Club World Cup and FIVB Volleyball World Championships.

Interviewed backstage at the Leaders Sport Business Summit in Beijing in July 2017, Zhao explains why she has been given the nickname ‘Miss Eight Billion’; frames the ongoing discussions around the renegotiation of the RMB8bn ($1.18bn) CSM deal for media rights to the Chinese Super League from 2016 to 2020; and offers her view on regional TV rights in China and why they might be hampering the adoption of pay-TV models in the country.

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