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Future Trends Governance & Commercial Growth Sport Business | 8.09.17

5 Minutes with Leaders: Tod Leiweke, NFL

NFL Chief Operating Officer on the short-term steps to achieving a huge long-term revenue target of $27 billion by 2027.

Tod Leiweke has been Chief Operating Officer of the NFL since August 2015 and is currently in his 28th season in professional sports. He is the first NFL COO since commissioner Roger Goodell took over in 2003. As the NFL’s COO, Leiweke oversees business operations for the league and works directly with Goodell to increase the popularity of the sport globally. Leiweke previously served as CEO of Tampa Bay Sports and Entertainment and led the transformation of the NHL’s Tampa Bay Lightning off the ice, more than doubling the team’s season ticket base and increasing overall attendance by 20%. Prior to taking up this role, Leiweke spent 7 years as CEO of the NFL’s Seattle Seahawks and Vulcan Sports & Entertainment, also overseeing all aspects of the Portland Trail Blazers and Seattle Sounders FC.

Interviewed backstage at the Leaders Sport Business Summit in New York in March, Leiweke discusses the short-term steps to achieving a huge long-term revenue target of $27 billion by 2027, the key international growth markets for the league, developing the sport at a grassroots level, and what the NFL’s broadcast landscape will look like in five years.

Leaders Week

2-6 October 2017


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