Events and Reports
Download the latest Nielsen Sports and Leaders whitepaper examining where fan interest is gaining momentum and how commercial investments are growing around women’s football.
This whitepaper, put together by Nielsen Sports and Leaders, offers a snapshot of the health of women’s football as the World Cup gets underway, examining current interest levels, the makeup of fans and what the future may bring as it increasingly professionalises.
With prime-time coverage expected across Europe, viewership is set to be up on the last tournament. At the same time, genuine commercial momentum is building with FIFA partners and team sponsors, notably Adidas and Nike, launching the most ambitious activation programmes yet seen for a women’s football event.
Women’s club football is also growing around the world, an important development which looks set to ensure there is less of a spike in interest in women’s football around major international events like the World Cup as the club game sustains interest in the periods between them.
There have been record attendances over the last year in Mexico, Spain, Italy and England, with rising interest levels and unprecedented investment from sponsors, while at a regional level, in Europe, UEFA is this season hosting the Women’s Champions League final in a different city from the men’s event for the first time.
This whitepaper examines the landscape as women’s football stands ready for its latest surge in popularity.
Events and Reports
17 Dec 2021 • Report
How to maximise the value of branded content in 2022
17 Aug 2021 • Report
Leaders Special Report – The super aggregators: sports IP pirates have gone OTT
24 Apr 2020 • Report
Leaders Special Report: Sport and gamification
23 Jan 2020 • Report
Whitepaper – Game Changer: Rethinking Sports Experiences For Gen Z
26 Sep 2019 • Report
Leaders Special Report: Merchandising, ticketing, and driving value through memberships and loyalty
9 May 2019 • Report
Leaders Special Report: The Rise of the French Sports Industry
25 Feb 2019 • Report
Leaders Special Report: Opportunity and challenge in betting and integrity
27 Jan 2019 • Report
Lessons from Leaders: What Leaders Week London told us about 2019
30 Nov 2018 • Report
Leaders Special Report: VC & investment in sport
6 Sep 2018 • Report
Skillsets to supercharge the fan experience
2 Feb 2018 • Report
Leaders Special Report: The Next Generation Stadium
27 Sep 2017 • Report
Leaders Special Report: Data-driven decision making
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